Prada is back on top, dethroning Chanel in Lyst’s Q3 2026 Index
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Prada is back on top. Under the creative direction of Miuccia Prada and Raf Simons, the Italian house reclaimed the number one position in Lyst’s Q3 2026 for the first time since Q4 2023.
According to the report, demand for the brand increased 55 percent quarter-over-quarter. Prada’s Wish Pouch bag — a soft silk duchesse pouch whose appeal lies in its fluid silhouette, glossy texture — also led the quarter’s hottest products ranking with a demand of nearly 500 percent.
Prada has been a consistent high performer in Lyst’s quarterly reports, ranking No. 5 in Q4 2025, No. 7 in Q1 2026 and No. 6 in Q2 2026. Since the end of 2023, however, the top spot has gone to Miu Miu, Loewe, Saint Laurent and Chanel.
Hottest Brands Q3-26
Chanel slipped one place to No. 2 and Miu Miu fell one to No. 3. Dior, Burberry, Ralph Lauren, Chloé and Celine complete the top 10. Celine rose five places to No. 10, its first time in the top 10, under creative director Michael Rider. Lyst credited the climb to the brand’s Reebok collaboration, the L’Été collection and its recent runway shows. Demand for Celine menswear also rose 62 percent year-over-year.
| Rank | Brand | Change |
|---|---|---|
| 1 | Prada | +5 |
| 2 | Chanel | -1 |
| 3 | Miu Miu | -1 |
| 4 | Gucci | +1 |
| 5 | Saint Laurent | -1 |
| 6 | Dior | -3 |
| 7 | Burberry | +1 |
| 8 | Ralph Lauren | -1 |
| 9 | Chloé | +2 |
| 10 | Celine | +5 |
| 11 | Bottega Veneta | +3 |
| 12 | Coach | -3 |
| 13 | Massimo Dutti | -3 |
| 14 | The Row | -2 |
| 15 | Moncler | +1 |
| 16 | Dries Van Noten | New |
| 17 | Loewe | No change |
| 18 | Diesel | Re-entry |
| 19 | Stone Island | +1 |
| 20 | Khaite | New |
Further down the ranking, Dries Van Noten entered at No. 16 after a 27 percent quarterly increase in demand. Diesel returned to the index for the first time since Q1 2024, following Glenn Martens’ final show for the brand, for spring/summer 2027. Khaite debuted at No. 20, as shoppers searched for its Danielle Jeans and its eyewear collaboration with Oliver Peoples. Lyst also named Conner Ives, Emily Dawn Long and Mfpen as the quarter’s fastest-rising brands. Searches for Conner Ives rose 49 percent.
Accessories and footwear dominated the hottest products ranking. COS’ Trullo Flap Bag placed second behind Prada’s Wish Pouch, and the Celine x Reebok Freestyle Lo came third. Vans’ Premium Authentic sneaker and Dries Van Noten’s Long Wrap Scarf-Skirt completed the top five. Phoebe Philo’s Peak sunglasses came sixth. Collaborations were a recurring driver of demand, including Celine x Reebok, Mfpen x New Balance and Khaite x Oliver Peoples. Lyst compiles the index from the shopping behavior of its 160 million annual users, combined with search, social and other discovery signals.