Premium lingerie collection ‘Dazzle’ launched in Mumbai

'Dazzle', a new lingerie collection for women was recently launched by Shalibhadra Creations (SC), in Mumbai. The brand previewed its collection of designer bras at the launch.

The Kubadia family, which had earlier successfully launched an innerwear brand Sonari, unveiled the logo for Dazzle. This followed by a fashion show, displaying six exclusive bra styles introduced under Dazzle. After the success of Sonari targeted at middle class, the Kubadia family has launched Dazzle in the upper price segment.

All products are developed using international standard production technology, imported fabrics and trendy designs created by international fashion designers based in France and Italy. The brand is targeted at the urban women who understand premium offerings in innerwear and love to spend extra on such products. Apart from international production backbone SC enjoys, the company has also invested in its Indian manufacturing plant in Bhiwandi, Maharashtra to match global production standards.