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Rahul Mishra’s merino wool collection debuts at Aza


Rahul Mishra’s merino wool collection debuts at Aza

By Sujata Sachdeva

20 Nov 2014

International Woolmark Prize winner and acclaimed fashion designer Rahul Mishra's latest line of designs has been unveiled at Aza for the Indian audience. The collection, crafted in merino wool fiber is a portrayal of organic natural forms that have gone through a gradual transformation into sharp edge structures and clean cuts. The collection comprises elegant silhouettes in a range of pastel hues.

Before launching in India, this range by Mishra got a lot of appreciation in the fashion capitals including New York, London, Milan and Paris. His collection made up of lightweight Merino wool having intricate hand embroidery, reflects the life cycle of wool from its natural state to the final designs. The collection has been stocked in Australia by David Jones, Harvey Nichols in London, Saks Fifth Avenue in New York, 10 Corso Como in Milan, Colette in Paris, Joyce in Hong Kong, Isetan Mitsukoshi in Japan and online at mytheresa.com.

What’s unique about his designs, apart from they being made up of merino wool is that the designs are hand-made by the workers at his factory in India. His aim is to create opportunities for talented peoples from the country, for which he has decided to slow down the process of making a garment so that he can employ more people. As of now, his business supports 500 families across India, who weave his designs, which are then assembled and tailored at a single factory unit.