Raymond promotes skills development

Raymond has tied up with Bollywood’s latest release Sui Dhaaga. The entertainer aims at promoting skills development and entrepreneurship in rural and semi-urban India. It’s about Mauji (Varun Dhawan) and Mamta (Anushka Sharma) and their journey to create their own independent fashion label Sui Dhaaga - Made in India.

Textile major Raymond is already working towards up-skilling the existing tailoring ecosystem in the country by upgrading technology and providing employability on a sustainable basis. With a vision to train over one lakh tailors by the end of 2020, the brand figured that seamless integration with the film would be an apt fitment. Raymond’s initiative to develop a sustainable tailoring ecosystem that ensures economic prosperity and social dignity of the profession harmonises with the theme and spirit of the film.

Sui Dhaaga speaks of the charm of tailoring and attempts to reinforce its relevance to the younger generation. With readymade labels appealing to the new generation, tailoring as a profession is becoming second fiddle, runs the risk of dying out and craftsmanship is confined to the garmenting industry alone. Raymond is one of India’s premium fabric manufacturers. With over 90 years of craftsmanship, Raymond embodies the spirit of Made In India and Swadeshi.