Ritu Kumar’s new line revives woven silk saris

Celebrated designer Ritu Kumar presented a capsule collection of revived vintage hand-block woven silk saris, which also endorsed the traditional weaving skills of Kolkata weavers. The collection was inspired by traditional designs and comprised of a range of chintz, paisleys and bold florals prints in a colour palette of cream, yellow, fuschia, red, turquoise and emerald.

Kumar recently showcased her latest range of couture collection at the Wedding Fair held at The Ajman Palace Hotel in the UAE. A fashion house for women’s clothing bagged Rs100 crores funds from a private equity player, Everstone Capital last year. In March 2014, Kumar entered Dubai with her first flagship on the international shores.

Started in 1969, Ritu Kumar has three brands—Ri, a premium bridal and formal wear line, priced from Rs 15,000 onward, Ritu Kumar, a traditional pret brand offering ethnic wear and semiformal wear in the Rs 5,000 and above price bracket, and Label, a fashion pret line selling at Rs 2,000 and above.