Sanjay Nayak quits McCann Erickson to launch Proyog

Sanjay Nayak, India president of McCann Erickson Worldwide has put in his papers after 14 years, to launch yoga wear brand Proyog. Nayak will now take over as Co-Founder and CEO of Bangalore-based start-up Proyog that will be officially launched on June 21. Its other founders include Dave Banerjee, Malika Baruah and Priyanktha Iyengar.

Proyog, would follow ‘Make in India’ campaign, initiated by PM Modi to launch a global yoga wear brand, completely designed, developed and manufactured in India. Proyog would focus on creating a brand completely dedicated to yoga, for which it had undertaken extensive research with yoga teachers and textile engineers to develop the fabrics and 12 styles. Proyog range is priced between Rs 1,900-Rs 3,900 in the domestic market, and aims to achieve a revenue target of Rs 300 crores by 2018.

In India, to begin with, Proyog will be available on Myntra and Jabong and is also in talks with Shoppers Stop. Internationally, the range would retail from like Neiman Marcus, Saks Fifth Avenue and Nordstrom later this year. The company plans to open its first store in Mysore, followed by Hrishikesh, Pune and Goa.