Snapdeal brings Original Penguin brand to India

Mumbai - Leading online marketplaces, Snapdeal has launched premium American menswear brand Original Penguin in India. Snapdeal has entered into an exclusive partnership with BMI Wholesale Trading (BMI), to bring the brand to the country. BMI has, in the past launched global labels such as French Connection, Gucci, Calvin Klein and Tommy Hilfiger in India, and is the India-partner for the Original Penguin’s parent company - Perry Ellis International.

Fashion being a high margin category, has been the focus of most online firms. They are concentrating on strengthening the fashion portfolio by bringing global fashion brands, partnering with Indian designer as well as creating their own private labels to cater to the diverse needs of their consumers. Snapdeal already has a strong fashion portfolio of over 100 popular international brands.

The platform would not offer over 200 products across apparel, footwear and accessories under Original Penguin portfolio. Followed by Hollywood celebrities such as Brad Pitt, Jake Gyllenhaal and Johnny Depp, among others, Original Penguin brand is retailed through 77 stores across 27 countries including high-fashion stores like Saks Fifth Avenue, Nordstrom and Macy’s.