Snapdeal partners FDCI launch premium designer-wear

India’s leading online marketplace, Snapdeal has partnered with Fashion Design Council of India (FDCI) to enter the premium designer-wear segment. Named \'The Designer Studio\', the platform has unveiled finest designer labels just before the festive/wedding season with top designers like: Malini Ramani, Manish Arora, Ashish Soni, Varun Bahl and Samant Chauhan.

The Designer Studio includes ready-to-wear as well as made-to-order clothing collections for the fashion-savvy consumers. The company has said that the move is in line with its strategy to cross business worth Rs 6,000 crores from the fashion category by the next financial year. The prêt collections of these top designers will be available on the website at prices ranging between Rs 3,000 and Rs 35,000. The bridal collections will be priced starting at Rs 2 lakh.

Snapdeal has managed to raise over 233 million dollars (over Rs 1,400 crores) this year from investors including Premji Invest, Temasek and eBay Inc. With its ‘bachate raho (keep saving)’ tagline and focus on unbranded products sold by small manufacturers and retailers, Snapdeal has established itself as a mass-retailer, with over half of these 50,000 merchants selling fashion and lifestyle products that account for 60 percent of its orders. The plan now is to focus on the branded and premium fashion segment.