Stella McCartney casts Kylie Jenner in short film 'Wild Horses'
loading...
Stella McCartney has released 'Wild Horses', a short film starring Kylie Jenner and directed by Gia Coppola, as part of the brand's content series for its winter 2026 collection.
Conceived by designer Stella McCartney, the film shows Jenner immersed in water alongside a trained horse. The brand said the imagery is intended to highlight the relationship between humans, animals and nature, framing it around coexistence rather than control.
The campaign is tied to animal advocacy. Through its winter 2026 messaging, the brand is drawing attention to the vulnerability of wild horses in the US and said it will make a donation to equine welfare charities globally.
New bag and My Little Pony charms
The creative features the label's new Appaloosa bag, which the brand said was inspired by Lucky Spot, a stallion owned by the designer's late mother, Linda McCartney.
Behind-the-scenes content from the shoot highlights charms that debuted on the brand's winter 2026 runway as part of its ongoing partnership with My Little Pony. The charms will be available to buy from Stella McCartney in December.
Horses as a recurring brand motif
Horses have featured repeatedly in Stella McCartney's collections, campaigns and runway shows, from archival collections and early campaigns to its winter 2023 campaign and its winter 2026 runway presentation. The brand links the motif to the designer's childhood and family, as well as to its position that fashion should treat humanity as part of nature.
The label described the casting of Jenner as a deliberate contrast, placing a figure associated with contemporary glamour in a natural setting. It said the project reflects its long-held view that empathy for animals, innovation and desirability can coexist, rather than using animals as a seasonal marketing device.
According to the brand, the animal action on set was monitored by the American Humane Society.
*This article was written with the assistance of an AI tool and edited by FashionUnited.*