Stylista carves a niche in cluttered e-commerce market

Niche players like Stylista.com, retailing designer and luxury products online are paving their way through the competitive and cluttered e-commerce market in India with their premium offerings. The growing customer base for luxury products, coupled with a rise in brand awareness as well as spending power and easy availability of international labels at discounted rates is driving the prospects of this market.

Since its launch in November 2013, Stylista.com has been retailing limited edition designer clothing at affordable prices. It is today India’s largest designer collective, offering collections from a host of established as well as emerging designers. The first lot of designer collaborations includes Wendell Rodricks, Priyadarshini Rao, Nishka Lulla, Yogesh Chaudhary, Tanya Sharma and Rinku Dalamal. The second round, launching shortly, includes Masaba Gupta, Shivan & Narresh, Neeta Lulla and musician and actress Monica Dogra’s debut fashion line. Stylista has also developed its own private label called Stylista Original, all of which are now available on Myntra and Flipkart for under Rs 6,000.

Stylista has seen a growth of around 40 percent a month since its launch, and is now targeting sales of over Rs 30 crores for its first year. Stylista is a vertically integrated company, which manufactures all collections in-house and retails them online only. All collections on Stylista.com retail under Rs 6,000.