The hot new fashion collab unites brands and charities

Fashion has a new influencer: Gandhi. As the Indian civil rights leader once said: “The best way to find yourself is to lose yourself in the service of others,” and this spirit resonates deeply with the four fashion industry professionals with whom I shared a panel during Fashinnovation’s 3rd Worldwide Talks. As our industry attempts to find itself, climbing out of the rubble of COVID, they see a path to success through collaboration. While we’ve come to associate the word “collab” with trendy commercial partnerships like last week’s Prada Adidas sneaker drop, this is a different union. Collaboration in this case is not about selling overhyped product, it’s about giving back.