Time option unveils jackets collection for winters

With a special line of jackets, sweatshirts and jackets planned for this winter, Time Option expects business this wedding season to be positive. Elaborating on the concerns about business prospects, Rajeev Verma, Director of Shree Ganesh International, manufacturer and retailer of the brand says, “We are not hoping much from this season as money market was already tight and now climate is showing no signs of improvement. The expectations that we had from festive seasons have also gone awry. The only silver lining is marriages if they help to lift the sentiments somehow.”

On the retail front, the company is eyeing entry into Gujarat by next year.

An exclusive jacket range for winter

Versatile in nature and exclusive in appearance, this year’s jackets line from Time Option is meticulously created for those who look for style but do not compromise on the utility of the product. The collection includes sleeveless jackets, reversible jackets, jackets with collar and upper-neck jackets using nylon, cotton, leather and PU leather.

“Apart from this, we have sweatshirts in varities ranging from sleeveless, reversible to hoody sweatshirts in fabrics like cotton, polyester and knitted. We have brought immense changes in our product line over the years not only in style and designs but fabrics as well. This is the reason why we are still performing extremely well in the market despite uncertainties,” explains Verma.

Gujarat foray next year

The brand is available with 300 MBOs and 25 exclusive outlets at the moment. “We have a great presence in north and Northeast where most of our revenues comes from. Next year we are eyeing to expand in Gujarat as we do not have a good retail network there. We are also present online on Snapdeal and some other online platforms,” informs Verma.

The company has been in the garment business since 1984, making T-shirts for exporters. Brand Time Option was launched in 1992, with jackets. “Our journey has been satisfactory. We have registered the change from time to time in this business and updated ourselves with latest techniques. We are producing around 50,000 pieces every season,” he sums up.