Turtle starts social movement, '#IDroppedMyClothes'

Lifestyle brand for men, Turtle, has announced a nationwide social movement, '#IDroppedMyClothes' for the betterment of underprivileged community. The campaign makes an appeal to all individuals in association with the NGO Goonj to be socially responsible by donating their clothes at any of Turtle's stores across the country. Also, they can help this initiative become a nationwide movement by posting their donation with a picture or video on the social media with hashtag #idroppedmyclothes and nominating their friends/family to do the same.

At the end of the campaign all collected clothes will be donated to the underprivileged across the country through Goonj, a non-governmental organization working in 21 states across India in disaster relief, humanitarian aid and community development.

As a part of its CSR initiatives, Turtle has been engaging in various efforts to support similar social causes. They are actively involved in the conservation of endangered species of turtles across India for many years and recently entered into a partnership with TSA to support the conservation of freshwater turtles around the world. The brand is also promoting the hand-spun and hand-woven, eco-friendly Khadi fabric with its premium and Limited Edition Khadi collection that would benefit the weavers and their families.