UFO introduces new styles for festive season

Creative Group’s brand UFO (Under Fourteen Only) launched in 2012 smart casual children’s wear to the age group 2 to 14 years. “USP of UFO is the fashion we bring to young adults, which is part of the adult fashion. We introduce trendy clothing for children who are today informed about fashion. We are a lifestyle brand and have all segments like T-shirt, shirts, denims, non-denims, dresses, tops, jackets and sweaters,” explains Abhishek Agarwal, Director, UFO.

New styles launched for kids

UFO products have largely followed bright simple prints, tribal prints, a lot of washed out looks like ice, acid wash in its new styles. Some amount of bling is added as the range is meant for the festive season. Smart cut and sews and good shading effects are also part of the new collection.

“For girls, peplum tops is in fashion. UFO’s bottoms are always narrow fitted. We love to throw in good washed denims with subtle detailing. Along with cut and sews, nice heavily washed and detailed cargos are also in,” informs Agarwal, adding, “Innovation drives any segment of fashion business. However, bringing in fashion to kids early, helping them wear garments that are comfortable yet fashionable is what probably drives the market more than anything else.”

The fabrics in play for winter T-shirts include looper knits, thick single jersey, pique, ecru mélanges, neps, white flamed and jacquards. For shirts, it has used largely cotton fabrics, flannels, dobby, oxford and denims. “For winter wear we have used taffetas, fleece, heavy quilted canvas, and in general a lot of quilted fabrics. For bottoms again, we use only cotton like cotton denim, cotton twill, cotton rib stop or even cotton rayon for girls. For girls’ tops, we have used a lot of rayon, denims and cotton poplin,” adds Agarwal.

To expand distribution and online presence

The company is looking at expanding through EBOs. It plans to open more own stores, of these three to four are already lined up. Plans are to expand distribution and online presence. The brand is currently present in seven to eight states and will add another few in near future.

Talking about ecommerce and future plans, Agarwal says, “The major changes in kids’ segment are online and buyers’ openness for good quality products. The online shopping boom is here to stay, but the major change we are seeing is the way people are exposed to modern fashion and technology. They now understand fabric and designing but this chunk of customers is still small. We foresee a huge potential in 0 to two years age-group, we may venture into the segment in future.