VDot unveils a new range inspired by ‘MTV Roadies

VDot the brand from Van Heusen has launched ‘The Roadies’ collection for Autumn/Winter 2015. The collection is inspired by youth reality TV show ‘MTV – Roadies’. VDot and Viacom18 Consumer Products collaborated to create the Roadies VDot collection.

The range was unveiled through a fashion show with MTV Roadies anchors Rannvijay, Raghu and Rajiv, touted as the original 'Roadies' are credited for making the show popular. With the new launch, VDot brings to life a biker centric lifestyle that is associated with 'Roadies'. The collection features elements that co-exist to create a sense of functionality, yet are unique in design.

Detailing like coated biker jackets, denim-leather mix and metal embellishments give the line a grunge-biker feel. The addition of bike denims with reflective tape details and reflective branding add to the ergonomic functional appeal. The fashion show saw former Roadies contestants like Ayaz Ahmed, Gurmeet Singh, Varun Sood and Nikhil Sachdeva walking the ramp.

The new range has T-shirts, shirts and denims that will be available in all VDot and Van Heusen exclusive stores across the country and online on the brands official webstore.