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Vogue Indian Fashion Fund selects eight finalists

By Sujata Sachdeva

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The final judging round of this year’s Vogue India Fashion Fund ended at The St Regis, Mumbai with the panel selecting the top eight designers from the previous round in fashion and accessories categories.

The five designers in the fashion category who were part of the final round were Dhruv Kapoor (Dhruv Kapoor), Pallavi Mohan (Not so Serious), Anavila Misra (Anavila), Payal Khandwala (Think Pattern), Nimish Shah (SHIFT) along with three designers in the accessories category - Malvika Vaswani, Nitya Arora (Valliyan) and Kaabia & Sasha (Outhouse).

Vogue Fashion Fund is a global initiative, originally conceptualised by US Vogue. It was launched in India in 2012 as the Vogue India Fashion Fund, in association with the Fashion Design Council of India (FDCI). Now in its fourth year, the platform gives new designers a chance to showcase their creative skills to the best in the industry and gain a career boost.

The designers were judged by a panel of experts including Vogue India team editor Priya Tanna, Fashion Director Anaita Shroff Adajania, Fashion Features Director Bandana Tewari and Condé Nast India Marketing Director Oona Dhabhar; FDCI President Sunil Sethi; Ensemble Executive Director Tina Tahiliani; Aza Fashions Chairperson Alka Nishar; designer Sabyasachi Mukherjee and guest judge designer Anita Dongre.

The winner and runners-up will be announced at an exclusive event in October. The winner will get a cash prize; a yearlong business/creative/marketing mentorship with an industry professional; access to prominent platforms in the industry; mentorship from Vogue; a fashion shoot in Vogue India and PR support.

vogue india fashion fund