Where’s the party? How to navigate the occasionwear market

As economies reopen and international vaccine roll-out programmes see travel restrictions relaxed, gatherings – both indoor and outdoor – are gaining popularity. Consumers are embracing their new freedoms, with many planning summer holidays and attending small events and celebrations. Brands should take note that new dress codes for get-togethers need to be versatile at their core. Comfort and cost-conscious remain two key factors in purchasing decisions when it comes to shopping for eventwear.