With 15 percent growth Mufti plans an accessory line

Mufti, a leading casual wear brand for men, plans to venture into the rapidly growing accessories market. The brand from Credo Brands Marketing was launched in 1998, under the guidance of Kamal Khushlani.

Focus on being a lifestyle brand

Growing at a steady 15 per cent annually Mufti looks forward to establishing itself as a lifestyle brand. It soon plans to venture into men’s accessories such as belts, glasses, innerwear, body sprays etc. Mufti has crossed a turnover of Rs 300 crores in the current fiscal. Eyeing strategic expansion, the brand plans to widen its retail network in Tamil Nadu, Kerala and parts of Karnataka along with Bihar and Jharkhand and the northeastern states of Assam and Meghalaya which largely remain untapped and are showing promise for the near future.

Mufti has a retail network of 220 EBO’s and more than 1,200 MBO’s. It is present in large format stores like Shoppers Stop, Globus, Westside and Central in 117 counters.

Today, Mufti has emerged as one of the leading names in menswear fashion. Recognizing fashion as the core strength, brand Mufti caters to all men who are young and fashionable at heart. The name Mufti has its origins in colonial India’s armed forces and meant casual dressing, as opposed to wearing a uniform. The brand best known for its denims is aimed at the self-assured customer who desires to make a fashion statement, reflecting his distinct persona. It’s a mid to upper end brand. “From a niche small brand we have come a long way to be among the top five men’s casual wear brands in India. True to its name, Mufti has redefined fashion and established itself as a top name in alternative clothing,” says Kamal Khushlani, Director, Mufti.

Mufti’s USP lies in its innovation and originality. Everything, beginning from the name (a term from pre-independence India) to its business values, image and advertising, reflects this belief. The brand has always believed in innovative advertising along with creating innovative design. The current campaign, reflects a global Indian who is confident, self-assured and willing to experiment and step away from the herd mentality. Catering to the young aspirational men, the brand offers shirts, jeans, tees, sweat shirts, sweaters, jackets, trousers, deodorants, and flip-flops all in the Rs 1,099 to 5,199 range.