Women’s wear brand Biba revamps logo

Ethnic women’s wear brand Biba has revamped its logo. The design of the new logo is inspired by a peacock feather to capture the new generation of India women who are confident, brave and forward thinking in thought as well as in deed. It reflects the brand identity in order to make it younger, more fashionable and yet Indian in nature. The final logo came was created after extensive research among shoppers and internal stakeholders.

Biba hopes to add 200 more stores over the next three years and become a Rs 1,000 crores brand by 2017-18. Biba as a company aims to capture three per cent of the women’s ethnic wear market by 2020. The brand has strategic partnerships with designers like Manish Arora and Anju Modi to foray into the luxury ethnic space and looks forward to many more such partnerships in future.

Its value brand Rangriti looks to cater to a larger segment with its lower price points. The aim is to make Rangriti a Rs 500 crores brand in the next five years. With changing times, Biba has evolved and matured as an ethnic fashion brand for the new age woman.