Women’s wear label Siya by Siyaram to expand presence

Siyaram’s, known for premium men’s wear has debuted with a ready-to-wear fashionable Indian ethnic and lifestyle brand ‘Siya’ for women. The company has roped in Bollywood actress Parineeti Chopra to endorse the latest collection by the new brand.

At the launch, Parineeti Chopra unveiled the new logo, collections and ad campaign of Siya for women by Siyaram’s in the presence of the management team. The brand’s exclusive range includes elegant fabrics priced from Rs 700 onward. Siya range will soon be offered through wide retail network spread across India. In addition to the existing product offerings, the brand also plans to add made-to-wear collection for women, which would also be retailed in its upcoming 450 franchise EBOs across India, focused in Tier I, Tier II and Tier III cities.

Siyaram's is a leading Indian manufacturer of fabrics and its products are available through a vast pan-India network. The company produces over 60 million metres of fabrics annually. Its state-of-the-art manufacturing plants are located at Tarapur, Daman and Silvassa.