Japan’s Asics opens debut franchise store in Mumbai

After New Delhi, Japan-based, sports performance brand Asics has opened its first franchise store at Mumbai’s High Street Phoenix mall. The store is spread across an area of 1,004 square feet and offers a wide range of running and other sporting goods for all levels of athletes from beginner to professionals.

The company distributing its products across over 150 countries is also looking at manufacturing its apparel range in India apart from opening its mono-brand stores in the country. It has opened an office in Gurgaon. Earlier, Asics India had a distribution partnership with Reliance Retail to retail its products through Reliance Footprint stores, which expired in March 2015.

Asics founded in 1949, is globally known for its high-performance sports shoes especially for running exercise. Keeping the fitness consciousness on the rise in India, the company is keen to leverage on its popularity among professional marathon runners. It recently sponsored the Mumbai Marathon event and also runs campaigns around marathon events in New York, Paris, and Tokyo.