Asics news and archive

Onitsuka Tiger unveils Denvita SS26 collection in India

Onitsuka Tiger has officially launched its DENIVITA Collection in India, marking a celebration of premium Japanese craftsmanship for the Spring/Summer 2026 season. The collection is now available at select stores and online, bringing the concept "Color your 'vita' with ONITSUKA TIGER DENIM" to Indian fashion enthusiasts. The DENIVITA collection...

Fashion |In Pictures

Completedworks teams up with Asics to launch its first-ever sneaker

London-based jewellery and accessories brand Completedworks, which has become a firm favourite during London Fashion Week for its immersive presentations, has unveiled its first-ever sneaker design in collaboration with Japanese sportswear brand Asics. The collaboration is part of Asics SportStyle’s ‘Crafts for Mind’ programme, a non-profit...

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Business

Asics eyes India growth as consumers prioritise healthy lifestyles

The head of Asics’ India business has said the company expects significant growth in the region as a wider number of affluent consumers increasingly prioritise healthier lifestyles. Speaking to Bloomberg, Rajat Khurana, the managing director of Asics India Pvt, said he is aiming for the Japanese shoemaker to become the number one player in...

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Cheap clothing imports, high-quality material exports: figures reveal Japan's fashion industry

In recent years, Japan's apparel market has consistently fallen short of the nine trillion yen level seen before Covid-19. One reason for this phenomenon is the labour shortage in the textile industry. The average annual income in the textile sector is 5.81 million yen, which exceeds the wider industry average. However, textile wages remain more...

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Asics denies media reports of Puma acquisition plans

Asics Corporation clarified recent media speculation suggesting interest in acquiring Puma. The company confirmed that these reports are unfounded. There are no discussions or plans regarding the acquisition of Puma. On Thursday, reports suggested that China's Anta Sports is among several firms considering a bid for the German athletic brand...

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Asics records strong net sales and profit growth, raises outlook

Asics Corporation reported strong consolidated results for the first nine months of the fiscal year ending September 30, 2025. Net sales surpassed the 600 billion Japanese yen mark for the first time, increasing 19 percent year-on-year to reach 625 billion yen (4.04 billion dollars). This growth translated into significant profitability...

Retail

Asics opens first company-owned store in India

A decade after entering the Indian market, Asics, the global Japanese sportswear brand, has opened its first company-owned company-operated (COCO) store in India, located at DLF Mall of India, Noida. The inauguration was led by Yasuhito Hirota, chairman and CEO of Asics Corporation, and Rajat Khurana, managing director of Asics India and South...

Fashion

StockX: Asics maintains top spot, Labubu breaks records

Both storied brands and emerging names were winning over customers during the first half of the year, according to StockX’s latest ‘Big Facts: Brands Making Moves’ report. “From the Labubu phenomenon to up-and-comers like Bravest Studios, there’s great energy in the secondary market right now,” the resale platform’s CEO, Greg Schwartz said on...

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Asics increases quarterly sales in EMEA by almost 27 percent and raises annual forecasts

The Japanese sportswear brand Asics significantly increased its EMEA sales in the second quarter of the current financial year. Revenue in Europe, the Middle East and Africa exceeded the level of the same period last year by 26.6 percent, the company announced on Wednesday. The brand achieved growth across all regions, product categories and...

Retail

Asics plans 200 stores in India by 2026

Japanese sportswear firm Asics has opened its largest flagship store in Delhi's Connaught Place, a move that signals a significant push for the brand in the Indian market. The store is designed to be a visual landmark, featuring a custom graffiti mural that blends brand’ core philosophy of "Sound Mind, Sound Body" with Delhi's rich cultural...

Fashion

Asics reintroduces Gel-Quantum 360 I shoe in India

Asics SportStyle has announced the return of the Gel-Quantum 360 I shoe, commemorating its tenth anniversary. Originally launched a decade ago as a high-performance running shoe, the Gel-Quantun 360 I quickly gained popularity among lifestyle consumers due to its exceptional comfort. It notably pioneered Asics' 360 GEL technology in the midsole,...

Retail

Onitsuka tiger’s winning strategy involves a boutique on the Champs-Élysées

The inauguration of the Onitsuka Tiger boutique, July 3, at 25 avenue des Champs-Élysées (Paris 8e), signals the strong performance of this fashion brand, owned by Asics Corporation (Asics). Asics, a Japanese group specialising in sporting goods and operating its own eponymous label, recently announced record sales for the first quarter of 2025,...