Asics news and archive

Asics pledges to stop sourcing and using kangaroo skins in footwear

Japanese sportswear brand Asics has announced that it has stopped sourcing kangaroo skins for its athletic footwear. The news comes days after German brand Adidas revealed that it had halted the use of the marsupial skin for its soccer cleats. Asics confirmed its decision to step away from using kangaroo leather to the Animal Wellness and the...

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Asics welcomes record sales for Q1, driven by SportStyle and Onitsuka Tiger

Footwear brand Asics reported a 19.7 percent year-on-year uptick in sales for the first quarter of 2025, achieving a quarterly sales record of 208.3 billion yen (1.08 billion pounds). The company’s SportStyle category was a core driver in this increase, reporting a 49.3 percent currency-neutral rise in sales to 35.1 billion yen. Onitsuka Tiger,...

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ASICS launches new GEL-K1011 Sportstyle Sneaker: A bold new chapter in hybrid sneaker

ASICS, the global Japanese sportswear brand, today announced the launch of GEL-K1011, the latest in its increasingly popular SportStyle category. This NEW HYBRID™ GEL K1011 unisex sneaker, emerges in two neutral color-ways: cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver, bringing in the iconic design details and...

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StockX: Performance shoes on the rise, Asics and Puma continue to dominate

Online marketplace StockX has published its latest quarterly trend round up highlighting the movers and shakers of the 2024 resale market, from the top collaborations of the period to the most in demand sneaker silhouettes. In a release, the company’s founder, COO and president, Greg Schwartz, said the ‘Big Facts: 2024 Trends’ report gave an...

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Spring/summer 2025: Fashion and sports collaborations to remember

Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...

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Asics to reportedly shutter baseball equipment division

Sportswear group Asics Corp. is believed to be in the process of shuttering its baseball equipment division as it looks to pivot its attention towards its cult sneaker business. The Japanese conglomerate, which owns both the group’s eponymous brand Asics as well as Onitsuka Tiger, will reportedly stop selling baseball gloves, bats and other gear...

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StockX report: ‘Sneaker resale isn’t dead’

Culture resale marketplace StockX has published its latest trend report, ‘The State of Resale’, in which it has unearthed new details and data on the secondary sneaker and streetwear market. The information, which has been collated from global sales data over the seven months of 2024 and compared to the same period last year, exhibits shifting...

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StockX trends: Asics, Adidas, and On fastest-growing sneaker brands

StockX, the global resale platform for sneakers, streetwear and collectables, has released its latest trend report ‘Big Facts: Brands Making Moves,’ revealing that brands on the rise, include Asics, Adidas, and On, while Denim Tears, Timberland, and Prada are among the brands that made the biggest jumps on the secondary market in 2024. Analysing...

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Asics ups sales and profit forecast for the current fiscal year

In a revised forecast for the current financial year, Asics Corporation said net sales for the full-year are expected to reach a record high with the update of the exchange rates. The percentage of change of net sales from the previous forecast is 6.9 percent excluding the impact of currency changes. The company expects the net sales to reach...

Fashion

Asics launches most circular shoe ever

Japanese sportswear brand Asics has launched its most circular performance running shoe to date, designed to be remade at the end of its life without comprising on quality or performance. The Asics Nimbus Mirai running shoe has been designed with recycling in mind and launches with a new returns programme to encourage runners to give back the...

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StockX report: Ugg, Asics and Jacquemus among fastest growing brands

Online marketplace StockX has released its latest annual report, Big Facts: Current Culture Index, in which it has outlined the “top-traded and fastest-growing brands” on its platform over the past year. It comes after the company celebrated the milestone of surpassing 50 million lifetime trades in 2023, an achievement it said had largely been...

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Trailblazing style: The hiking aesthetic is back in fashion

Clothing garments and accessories suitable for commuters and outdoor lovers are increasingly seeing a new era of detailing appearing in bags and shoes, adapting intelligent designs to be functional for outdoor activities. With a rise in popularity in brands such as Salomon, Asics, and On, a trend coined as Gorpcore, where fashion incorporates...