Asics news and archive

Asics launches most circular shoe ever

Japanese sportswear brand Asics has launched its most circular performance running shoe to date, designed to be remade at the end of its life without comprising on quality or performance. The Asics Nimbus Mirai running shoe has been designed with recycling in mind and launches with a new returns programme to encourage runners to give back the...

Fashion

StockX report: Ugg, Asics and Jacquemus among fastest growing brands

Online marketplace StockX has released its latest annual report, Big Facts: Current Culture Index, in which it has outlined the “top-traded and fastest-growing brands” on its platform over the past year. It comes after the company celebrated the milestone of surpassing 50 million lifetime trades in 2023, an achievement it said had largely been...

Fashion Featured

Trailblazing style: The hiking aesthetic is back in fashion

Clothing garments and accessories suitable for commuters and outdoor lovers are increasingly seeing a new era of detailing appearing in bags and shoes, adapting intelligent designs to be functional for outdoor activities. With a rise in popularity in brands such as Salomon, Asics, and On, a trend coined as Gorpcore, where fashion incorporates...

Business

Asics chairman steps down, new president named

Japanese footwear giant Asics has announced a shift in its executive leadership in light of the revelation that its current chairman and director Motoi Oyama will be retiring from the position March 22, 2024. Stepping into the role of chairman will now be the company’s current chief executive officer and representative director Yasuhito Hirota....

Retail

Asics reportedly axing partnerships with UK indies

Japanese footwear giant Asics is understood to be terminating its wholesale contracts with independent retailers in the UK as it looks to focus on big chains and direct online sales. According to a number of independents, Asics issued a notification to announce it would no longer be supplying them with products, causing a wide upset among those...

Fashion

Asics launches limited edition trainers with Boss

Sportswear brand Asics has unveiled its first collaboration with designer fashion label Boss, a half tennis shoe, half sneaker design for Italian tennis player Matteo Berrettini. The limited-edition Gel-Resolution 9 trainers combine Asics' advanced technology designed for baseline tennis players with a fresh design inspired by Boss to offer a...

Business

Asics acquires race registration platform Njuko

Asics Corporation has announced the acquisition of Njuko SAS, a race registration platform for European running events that will allow the sportswear giant to offer race registration services worldwide. The platform enables endurance-based events to capture and manage athlete registration data, with its capabilities across North America, Japan,...

Fashion

Asics’ new running shoes are only available with digital currency

With the launch of the new Asics x Solana UI Collection, Japanese sportswear brand Asics has collaborated with blockchain network provider Solana and taken a major step towards advancing the Web3 community. The “UI” part of the collection stands for user interfaces, the computer and phone screens that informed the understated Solana-inspired...

Fashion

Asics launches 'lightest ever CO2e emission sneaker'

Japanese sportswear brand Asics has created what it claims to be the sneaker with the lowest carbon footprint on the market. The new product - called the Gel-Lyte III CM 1.95 sneaker - reportedly emits just 1.95 kilograms of carbon dioxide equivalent (CO2e) emissions across its life cycle, which the brand says is “significantly” lighter than the...

Fashion

Asics launches co-branded NFT sneakers with Stepn

Asics has launched a limited-edition NFT sneaker collection with move-to-earn running app Stepn on the Binance NFT Marketplace. The Stepn x Asics NFT Sneaker Mystery Box collection, hosted and minted on the BNB chain on Binance NFT Marketplace, received participation from more than 195,000 participants and subscribed tickets. The total trading...

Fashion |In Pictures

Asics partners with Kassl Editions on limited-edition sneakers

Asics has teamed up with cult European outerwear brand Kassl Editions to craft 30 pairs of its GEL-1090TM sneakers to be raffled by End. to support mental health charity, Mind. The partnership is a continuation of the Asics Crafts for Minds programme, which aims to reinforce the craftsmanship and attention to detail that goes into creating...

Video

Video: Asics releases sustainable shoe

In this video, Asics has presented its sustainable Gel-Nimbus Lite 3 shoe. Made with recycled materials, the shoe uses less materials than previous models Watch the video below. Video: Asics via YouTube Photo credit: Image: Asics via YouTube