Asics news and archive

Asics opens first company-owned store in India

A decade after entering the Indian market, Asics, the global Japanese sportswear brand, has opened its first company-owned company-operated (COCO) store in India, located at DLF Mall of India, Noida. The inauguration was led by Yasuhito Hirota, chairman and CEO of Asics Corporation, and Rajat Khurana, managing director of Asics India and South...

Fashion

StockX: Asics maintains top spot, Labubu breaks records

Both storied brands and emerging names were winning over customers during the first half of the year, according to StockX’s latest ‘Big Facts: Brands Making Moves’ report. “From the Labubu phenomenon to up-and-comers like Bravest Studios, there’s great energy in the secondary market right now,” the resale platform’s CEO, Greg Schwartz said on...

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Business

Asics increases quarterly sales in EMEA by almost 27 percent and raises annual forecasts

The Japanese sportswear brand Asics significantly increased its EMEA sales in the second quarter of the current financial year. Revenue in Europe, the Middle East and Africa exceeded the level of the same period last year by 26.6 percent, the company announced on Wednesday. The brand achieved growth across all regions, product categories and...

Retail

Asics plans 200 stores in India by 2026

Japanese sportswear firm Asics has opened its largest flagship store in Delhi's Connaught Place, a move that signals a significant push for the brand in the Indian market. The store is designed to be a visual landmark, featuring a custom graffiti mural that blends brand’ core philosophy of "Sound Mind, Sound Body" with Delhi's rich cultural...

Fashion

Asics reintroduces Gel-Quantum 360 I shoe in India

Asics SportStyle has announced the return of the Gel-Quantum 360 I shoe, commemorating its tenth anniversary. Originally launched a decade ago as a high-performance running shoe, the Gel-Quantun 360 I quickly gained popularity among lifestyle consumers due to its exceptional comfort. It notably pioneered Asics' 360 GEL technology in the midsole,...

Retail

Onitsuka tiger’s winning strategy involves a boutique on the Champs-Élysées

The inauguration of the Onitsuka Tiger boutique, July 3, at 25 avenue des Champs-Élysées (Paris 8e), signals the strong performance of this fashion brand, owned by Asics Corporation (Asics). Asics, a Japanese group specialising in sporting goods and operating its own eponymous label, recently announced record sales for the first quarter of 2025,...

Fashion

Asics pledges to stop sourcing and using kangaroo skins in footwear

Japanese sportswear brand Asics has announced that it has stopped sourcing kangaroo skins for its athletic footwear. The news comes days after German brand Adidas revealed that it had halted the use of the marsupial skin for its soccer cleats. Asics confirmed its decision to step away from using kangaroo leather to the Animal Wellness and the...

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Business

Asics welcomes record sales for Q1, driven by SportStyle and Onitsuka Tiger

Footwear brand Asics reported a 19.7 percent year-on-year uptick in sales for the first quarter of 2025, achieving a quarterly sales record of 208.3 billion yen (1.08 billion pounds). The company’s SportStyle category was a core driver in this increase, reporting a 49.3 percent currency-neutral rise in sales to 35.1 billion yen. Onitsuka Tiger,...

FashionPress Release

ASICS launches new GEL-K1011 Sportstyle Sneaker: A bold new chapter in hybrid sneaker

ASICS, the global Japanese sportswear brand, today announced the launch of GEL-K1011, the latest in its increasingly popular SportStyle category. This NEW HYBRID™ GEL K1011 unisex sneaker, emerges in two neutral color-ways: cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver, bringing in the iconic design details and...

Fashion

StockX: Performance shoes on the rise, Asics and Puma continue to dominate

Online marketplace StockX has published its latest quarterly trend round up highlighting the movers and shakers of the 2024 resale market, from the top collaborations of the period to the most in demand sneaker silhouettes. In a release, the company’s founder, COO and president, Greg Schwartz, said the ‘Big Facts: 2024 Trends’ report gave an...

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Fashion

Spring/summer 2025: Fashion and sports collaborations to remember

Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...

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Business

Asics to reportedly shutter baseball equipment division

Sportswear group Asics Corp. is believed to be in the process of shuttering its baseball equipment division as it looks to pivot its attention towards its cult sneaker business. The Japanese conglomerate, which owns both the group’s eponymous brand Asics as well as Onitsuka Tiger, will reportedly stop selling baseball gloves, bats and other gear...