Raisin news and archive

What if online stores took to the high street?

How would online retailers fare if they were to compete on the UK high street? That’s what European technology firm Raisin has tried to find out. Using mobile and desktop search visibility versus revenue, the company has visualised how much space online shops command in comparison to physical stores in a “virtual high street”. In terms of...

Retail

Whilespreading retail, Raisin signs Bhumi Pednekar as brand ambassador

The ethnic women’s wear brand Raisin stands for the new-age Indian girl, someone who is independent, looking for her freedom, fun yet traditional in her essence, and feels that this resonates with the actress completely. Raisin is currently expanding pan-India and is hoping that the popularity of Bollywood actress Bhumi Pednekar will boost its...

Retail

Women’s fashion brand Raisin enters Central stores

Women’s contemporary fashion label Raisin is entering large format store Central in 15 cities across India. Raisin will position itself as a brand that provides modern women contemporary fusion wear that is not only exceptionally comfortable, but also stylish. Launched in 2018 Raisin offers dresses, kurtas and tunics. The brand represents the...

Retail

Women’s wear brand Raisin expands its retail footprint

Parvati Fabric’s women’s wear brand Raisin has expanded into 22 cities and opened 72 brick-and-mortar stores. The brand has also launched online and is pursuing an omni-channel retail strategy. The brand was launched in 2018. For 30 years Parvati Fabrics has been trading across India and exporting high quality fabrics and designer women’s wear...

Retail

Women's brand Raisin, launched by Parvati Fabrics

Parvati Fabrics has launched Raisin, a contemporary clothing line for the modern Indian woman. The line comes in a variety of styles including dresses, kurtas, tunics and more. Raisin is a blend of Indian culture and modern influences. One of Raisin’s visions is to position itself as a brand that provides modern women contemporary fusion wear...