612 Ivy League news and archive

612 Ivy League opens a new outlet in Imphal

612 Ivy League, the clothing brand for pre-teen children between 6-12 years has opened an exclusive brand outlet in Manipur's Imphal East region. The new store 612 League- Thanmila Keshing is located on Dinku Road in Imphal. Headquartered in Gurgaon, 612 League is the registered trademark for Indian Clothing League that enjoys a pan-India...

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Retail

612 Ivy League increasing its retail and brand initiatives

Witnessing 70 percent growth since its launch in 2009, kids’ brand 612 League, aims to transform into a total wardrobe solution for kids’. It already has a label called Baby League for infants and toddlers to cater to the newborn segment. Also on the company’s agenda is to spread its reach across the country. “We will continue to grow with the...

Fashion

612 Ivy League to push up store count to 20

612 Ivy League, promoted by Indian Clothing League, is planning to add more exclusive stores. It plans to push up the number of EBOs from 12 to 20 in the next two months. The brand is targeting more MBOs in Delhi NCR and Northeastern region. At the moment 612 Ivy League is availablethrough 335 points of sale across 95 cities in the country....

Fashion

612 Ivy League: Focus on brand building, retail expansion

After getting Rs 50 crores funds, Indian Clothing League that retails two kids’ wear brands: 612 Ivy League and Baby League has put in place stage wise plans for both brands. “There are three things which we need to do with these funds. First, expansion of our retail footprint; second, brand building and aggressive marketing,” opines Manu...

Apparel

Indian Clothing League raises funds for expansion

Indian Clothing League has raised Rs 50 crores funding from mid-market private equity fund ASK Pravi PE Opportunities Fund to carry out its manufacturing and retail expansion plans. This is the first time that the Chandigarh-based kids’ wear retailer has opted for funding. ASK Pravi will acquire almost 26 to 49 percent take in the venture. With...

Fashion

612 Ivy League targets Rs 100 cr revenues in two years

Looking forward to a positive winter season in terms of business, kids’ wear brand 612 Ivy League from Indian Clothing League, plans to expand its retail reach, while focusing on expansion and growth of its recently launched new label Baby League. Joining the Rs 100 crores club The brand’s turnover for this year will be over Rs 45 crores and the...

Fashion

612 Ivy League to be complete lifestyle brand for kids

With three agendas on the mind, Indian Clothing League, retailers of kids' brands 612 Ivy League and Baby League, is all set to capture a bigger horizon. As Manu Indrayan, Managing Director says, “We are working on our three target plans. One, is to make 612 Ivy League the number one lifestyle brand for preteen children in India. Second, to make...

Fashion

612 Ivy League to launch Baby League in select stores

Aiming to be a Rs 100 crores brand in the next two years, kids’ brand 612 Ivy League is planning to ramp up its pan India presence. Elaborating on their plans, Manu Indrayan, Managing Director, Indian Clothing League says, “We are expanding the retail network for 612 Ivy League. The number of sales points will be increased from the existing 165...

Fashion

612 Ivy League wins ‘Best Kidswear’ award

Kidswear brand 612 Ivy League from Indian Clothing League has won the ‘Best Kidswear’ award at the Shoppers Stop Pinnacle awards for the year 2011-12. The brand launched three years back citing a gap in the pre-teen kidswear category was instantly noticed and it is now looking at spreading it wings by launching EBOs and adding another brand in...

Apparel

612 Ivy League draws aggressive expansion plans

612 Ivy League a kids’ wear a brand, launched by Indian Clothing League, a sister concern of Indian Yarn has announced plans to add around 175 retail stores by the end of year 2012-13 including two EBOs in New Delhi and Ambala. Currently, the kids’ wear brand operates exclusive outlets in Chandigarh and Ludhiana in Punjab and has its presence in...

Fashion

612 Ivy League: Looking for national footprint

Eyeing the opportunity in pre-teens segment, Indian Clothing League launched 612 Ivy League in 2008-09. Manu Indrayan, MD, Indian Clothing League explains, “We realized that there were just a handful of Indian brands in children’s wear. Other than infant wear, these brands were treating the 2 to 14 age group as a single category. But the fact is...