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A Bathing Ape news and archive

Retail|Interview

‘Bape opens in Paris and takes control of European strategy,’ Adrien Kunz-Aubert, general manager Europe

On the occasion of the opening of the A Bathing Ape boutique, often shortened to BAPE, FashionUnited met with Adrien Kunz-Aubert, general manager Europe, to learn more about the brand's new development strategy in Europe and, in particular, in France. A Bathing Ape boutique located in le Marais: does this signal end of BAPE representation by...

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