AAFA news and archive

American fashion industry welcomes California’s climate accountability act

Organisations leading the American fashion industry have outlined their support of California’s proposed Climate Corporate Data Accountability Act (SB 253) in a joint letter. The American Apparel & Footwear Association (AAFA), the Accessories Council and the Council of Fashion Designers of America (CFDA) came together to approve the legislation,...

Business

Ralph Lauren, Lululemon and PVH execs among newly appointed AAFA board members

The American Apparel & Footwear Association (AAFA) has announced the renewal of its board of directors, with the addition of 16 new and re-elected board members. Those selected will step into their positions for the 2023-24 term, including that of board leadership. Lululemon’s chief supply chain officer, Ted Dagnese, will take over as chair of...

Business

AAFA establishes partnership with IAF to tackle supply chain issues

The American Apparel & Footwear Association (AAFA) has announced a new partnership with the International Apparel Federation (IAF) which sees the signing of a Memorandum of Understanding (MoU) underlining the commitment to bring industry players together across the supply chain. The renewed agreement will also ensure that the two organisations...

Business

AAFA calls out Meta and Shopee for enabling counterfeiting

The American Apparel & Footwear Association (AAFA) has increased its pressure on US authorities as it continues to call for the implementation of policy changes and the establishment of consistent brand protection in regards to fighting counterfeits. As part of its campaign, AAFA has nominated Singaporean e-commerce company Shopee and Mark...

Fashion

AAFA welcomes USTR’S Notorious Markets Report - one tool in an urgent effort to curb counterfeits

The American Apparel & Footwear Association (AAFA) praised today’s release of the 2021 Review of Notorious Markets by the Office of the United States Trade Representative (USTR). Unsafe counterfeits lurk everywhere we turn, including a number of trusted, and emerging, e-commerce platforms. Year over year, we are pleased that USTR — and other...

Fashion

AAFA cites causes for 40-year inflation spike and fashion sticker shock

American Apparel & Footwear Association President and CEO Steve Lamar reacted to reports today that prices in America rose 6.8 percent in the 12 months ending in November – the largest rise in nearly 40 years. Prices for clothing and footwear rose 5 percent and 4.7 percent during this time. “These price increases for apparel and footwear are...

Fashion

AAFA flags extensive counterfeit concerns on social media in notorious markets submission

AAFA submitted comments to the Office of the United States Trade Representative recommending platforms and marketplaces – including Facebook and Instagram – for Notorious Market designations. The American Apparel & Footwear Association cited significant increases in the availability of counterfeit products via social media in its submission for...

Fashion

Apparel and Footwear Association supports new initiative to combat black market trade

The American Apparel & Footwear Association today joined the United to Safeguard America from Illegal Trade (USA-IT) campaign – a new public education initiative designed to provide local officials, law enforcement, and thought leaders with information and training programs to help tackle illegal trade and raise public awareness of the depth of...

Fashion

Dupe influencers’ spread counterfeits on social platforms – harming consumers and brands

Today, the American Apparel & Footwear Association released a new report on the role a small, but fast-growing group of social media influencers play in the spread of counterfeit products. The report provides a detailed account of the alarming behavior by “dupe influencers” who collectively generate millions of views, likes, and shares of...

Fashion Featured

A resilient tone marks the American Image Awards 2020

The horrors of Covid hung over this year’s American Image Awards and that’s what made the first virtual gala of the annual glitzy event all the more compelling to watch. This year has marked us, not only in terms of a country that has just surpassed 200,000 deaths, but in fashion, as one of the hardest hit industries. The event was hosted by CNN...

Video

Video: 40th AAFA American Image Awards

On April 16, 2018, AAFA hosted its 40th AAFA American Image Awards celebrating the accomplishments of the fashion and retail industry. Source: American Apparel & Footwear Association, YouTube.

Business

AAFA lists Alibaba as a Notorious Market

The American Apparel and Footwear Association (AAFA), known throughout the fashion industry as the national trade association, recently has decided to re-list one of the most common e-commerce platforms as a Notorious Market. AAFA has called out Chinese company Alibaba and its other e-commerce platforms due to its failure to meet rules and...