• Home
  • Tags
  • Aditya Birla Group

Aditya Birla Group news and archive

Business

American Eagle Outfitters set for India debut in 2018

American Eagle Outfitters is entering India through licensed stores. The company has signed a multi-year license agreement with the Aditya Birla Group, a leading Indian company having an extensive retail portfolio, as well as strong digital and omni-channel capabilities. The company said first stores are expected to open in Mumbai and Delhi in...

loading...

Fashion Featured

Aditya Birla Group launches New Age fabric Liva Crème

A few years ago, Aditya Birla Group made an attempt at something that had never been tried in the Indian textiles industry. From a pure commodity product, the company has transformed VSF into a high quality aspirational brand popularly known as ‘Liva’. “I believe, there has been a phenomenal rise in the number of tagged Liva garments in the...

loading...