AI news and archive

Chinese smart glasses firms eye overseas conquest

In China, AI glasses let the wearer pay in shops with just a glance at a QR code and a voice command, as a growing number of companies look to conquer both growing domestic and overseas markets. Interest in smart eyewear is soaring worldwide after more than a decade of stalled promise, with advances in artificial intelligence sparking a fresh...

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Business

AI, AI, who is the most stylish in the land?

Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...

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Fashion

Topshop to headline world’s first AI-driven catwalk showcase

British fashion brand Topshop is continuing its revival by headlining the world’s first AI-driven, immersive, shoppable catwalk experience by THG Studios, the creative marketing agency from e-commerce solutions provider THG Ingenuity. The fashion event will take place on February 26, 2026, in collaboration with headline sponsor, PayPal and...

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Retail

Tech for Retail Awards 2025: Innovations revolutionising the shopping experience

At the 'Tech for Retail 2025' trade fair in Paris, Albatross, Neuralk, POWER.xyz, and Dealt were recognised for their technological innovations. The start-ups impressed with real-time AI, predictive analytics, generative 3D content and home-related services. These solutions are designed to make retail more efficient, personalised, and...

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Business

How resilient supply chains will define fashion’s winners in 2026

For years, fashion and apparel brands have measured supply-chain performance by two metrics: speed and cost. But as we head into 2026, the brands that outperform won’t be the fastest or the cheapest. They’ll be the ones built to absorb whatever comes next. As one of my favorite quotes from Rocky Balboa puts it: “It’s not about how hard you hit....

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Business

Kantar report: AI, retail media and 'treatonomics' to reshape fashion in 2026

As 2026 approaches, fashion is entering a new strategic cycle. The Kantar Marketing Trends 2026 report outlines its key features: the rise of AI agents; the structural transformation of retail; a revolution in creativity; cultural fragmentation; and the emergence of micro-communities. These forces are profoundly transforming how brands emerge,...

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Business

EU Commission plans to reduce internet cookie clicks

Internet users should have to make fewer clicks for cookie settings in the future, according to the European Commission. Despite massive criticism from data protection advocates, the authority intends to address further digital regulations. It plans to weaken the European AI Act, as announced in Brussels. The comprehensive package aims to...

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Fashion |Interview

Decoding AW26 trends and shifting consumer patterns: Heuritech's AI-driven forecasts

Since its launch in 2013, Paris-based trend forecasting platform Heuritech has relied on artificial intelligence (AI) to formulate its own forecasts for each season. Its technology scans millions of social media images monthly, receiving data points on what consumers are wearing and identifying over 20,000 trends spanning material and...

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Business

Levi’s Strauss doubles down on AI, introduces services for employees, customers and retail

Denim specialist Levi’s Strauss & Co. has revealed it is developing an artificial intelligence (AI) “orchestration platform” intended to automate and simplify workflows throughout the business. The platform, made in partnership with Microsoft, revolves around a “super-agent” that integrates several AI-powered sub-agents deployed across IT, human...

Fashion

Pantone launches new AI tool to create custom colour palettes

Global colour consultancy Pantone, which provides trend forecasting and digital solutions for the design community, has teamed up with Microsoft to launch its first AI-driven product experience utilising its decades of colour research to create custom colour palettes. The Pantone Palette Generator, a new beta feature in Pantone Connect,...

Fashion

Pinterest unveils AI-powered assistant to enhance shopping experience

Social media platform Pinterest has unveiled its first AI-powered visual-first assistant, designed to transform online shopping and discovery. The Pinterest Assistant is described as much more than a typical chatbot, but rather an AI-powered tool designed to solve the “I’ll know it when I see it" problem that a lot of people get when shopping,...

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Business

Amazon shares soar on AI cloud computing boom

San Francisco, US – Amazon's shares soared by almost 10 percent on Thursday. The e-commerce giant announced better-than-expected earnings, driven by the growing demand for its AI cloud computing services. Quarterly sales increased by 13 percent, reaching 180.2 billion dollars across the company, it reported. Net income rose to 21.2 billion...