‘World’s first’: Topshop and THG Studios host AI-driven shoppable catwalk
Topshop ventured into new realms this week, hosting an AI-driven shoppable catwalk via ‘Front Row AI’, an event app built by THG Ingenuity. Certified as a “world’s first”, the event transitioned the catwalk into a shoppable ecosystem, allowing users to interact with the show, try-on virtual outfits and purchase looks directly from the runway....
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