AI news and archive

'Meta's AI advertising platform': Personalisation and targeting takes centre stage

Meta owner, Mark Zuckerberg (owner of Facebook, Instagram and WhatsApp), is focusing on AI advertising. The company is reportedly working on an artificial intelligence-based advertising platform that will allow advertisers to more easily personalise adverts and target them to a specific audience. The Wall Street Journal first reported this....

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AI-powered MySize appoints chief growth officer as it eyes international expansion

MySize, an e-commerce sizing solution company, has named Borja Cembrero Saralegui as its new chief growth officer. The appointment comes as the AI-driven firm looks towards international expansion, marking its next phase of global growth. Saralegui had previously served as the chief executive officer of the sizing tech platform he had...

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Business

AI personal shoppers hunt down bargain buys

Internet giants are diving deeper into e-commerce with digital aides that know shoppers' likes, let them virtually try clothes on, hunt for deals and even place orders. The rise of virtual personal shoppers springs from generative artificial intelligence (AI) being put to work in "agents" specializing in specific tasks and given autonomy to...

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Retail

World Retail Congress: Experts discuss the reality of AI in retail

London - Prior to the event, it was already clear that the theme of AI would be unavoidable at the World Retail Congress in London. Although it is still a hot topic, the hype and initial panic have given way to reflection and well-considered steps. There were certainly advocates and fans of AI. Scott Price, chief executive officer of DFI Retail...

Business

Trying on clothes with your own photo and price alert: Google expands AI functions within shopping

Google is expanding its AI functions within Shopping. Users will soon be able to not only search for and buy products, but also virtually try on clothing using their own photo and track price changes of products. Lilian Rincon, vice-president of product management at Google, announced this in a recent news report. Summary • Google is expanding...

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Business

Hermès to form an Artificial Intelligence Governance Committee

Data, retail tools, automation of logistics processes, and decision-making support are the main areas in which Hermès uses artificial intelligence (AI). The Parisian group, questioned by a shareholder ahead of the general meeting held in the French capital on Wednesday, April 30, discussed its relationship with AI and future developments. “AI is...

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Business

ChatGPT to offer buying advice in future

The AI chatbot ChatGPT is trying its hand as a buying advisor, thereby attacking Google’s business. The developer, OpenAI, demonstrated the new function with a search query: “What is the best espresso machine for under 200 dollars that comes close to the taste of coffee in Italy?” ChatGPT then suggested several models with photos, prices and...

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Avalo names chief commercial officer to introduce its low-input cotton

American AI-powered crop-evolution company Avalo has named textile-innovation veteran Tricia Carey as its chief commercial officer to bring its new low-input cotton to market. In a statement, Avalo said that Carey, who has decades of experience in industry-changing technologies such as introducing cutting-edge fibres like Tencel and pushing...

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Business

Markmi raises 1.1 million euros in seed funding

Belgium-based fashion tech startup Markmi has raised 1.1 million euros in seed funding to accelerate the rollout of its AI-driven markdown assistant across Belgium, the Netherlands, the Nordics, and the US later this year. The round included backing from fashion and tech investors, including Wolf (Luc Van Mol, ex-ZEB), the Torfs family, and tech...

Fashion

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

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Business

Make It Fair: How UK creative industries are fighting back against Big Tech AI

The rapid technological advancements of the past year have caused a significant global shift, leaving many struggling to keep up. The long-term impact of dominant technologies, particularly artificial intelligence (AI), on specific industries remains uncertain. In the UK, tensions surrounding such a topic have risen in recent months, as the...

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Business

Meta plans stand-alone AI app: report

Meta plans to add an artificial intelligence app to its stable of stand-alone offerings including Instagram, Facebook and WhatsApp, according to a report Thursday by CNBC. Meta is battling rivals including Amazon, OpenAI, Google, and Microsoft when it comes to models for powering AI, and has been incrementally weaving the technology into its...