AI news and archive

EU Commission plans to reduce internet cookie clicks

Internet users should have to make fewer clicks for cookie settings in the future, according to the European Commission. Despite massive criticism from data protection advocates, the authority intends to address further digital regulations. It plans to weaken the European AI Act, as announced in Brussels. The comprehensive package aims to...

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Fashion |Interview

Decoding AW26 trends and shifting consumer patterns: Heuritech's AI-driven forecasts

Since its launch in 2013, Paris-based trend forecasting platform Heuritech has relied on artificial intelligence (AI) to formulate its own forecasts for each season. Its technology scans millions of social media images monthly, receiving data points on what consumers are wearing and identifying over 20,000 trends spanning material and...

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Business

Levi’s Strauss doubles down on AI, introduces services for employees, customers and retail

Denim specialist Levi’s Strauss & Co. has revealed it is developing an artificial intelligence (AI) “orchestration platform” intended to automate and simplify workflows throughout the business. The platform, made in partnership with Microsoft, revolves around a “super-agent” that integrates several AI-powered sub-agents deployed across IT, human...

Fashion

Pantone launches new AI tool to create custom colour palettes

Global colour consultancy Pantone, which provides trend forecasting and digital solutions for the design community, has teamed up with Microsoft to launch its first AI-driven product experience utilising its decades of colour research to create custom colour palettes. The Pantone Palette Generator, a new beta feature in Pantone Connect,...

Fashion

Pinterest unveils AI-powered assistant to enhance shopping experience

Social media platform Pinterest has unveiled its first AI-powered visual-first assistant, designed to transform online shopping and discovery. The Pinterest Assistant is described as much more than a typical chatbot, but rather an AI-powered tool designed to solve the “I’ll know it when I see it" problem that a lot of people get when shopping,...

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Business

Amazon shares soar on AI cloud computing boom

San Francisco, US – Amazon's shares soared by almost 10 percent on Thursday. The e-commerce giant announced better-than-expected earnings, driven by the growing demand for its AI cloud computing services. Quarterly sales increased by 13 percent, reaching 180.2 billion dollars across the company, it reported. Net income rose to 21.2 billion...

Fashion

Future Snoops: “What if the real threat isn’t AI taking over, but us stepping back?”

Efficiency over imagination “AI is not slowing down, it’s not going anywhere,” said Emma Grace Bailey, Director of Sustainability at Future Snoops during the recent Active Creation in the Age of AI webinar. “It’s projected to add between 150 and 275 billion dollars to the apparel, fashion and luxury sectors by 2028, which is only three years...

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Business

AI in fashion: H&M’s chief creative officer Jörgen Andersson on the Digital Twin journey

Artificial intelligence (AI) is rapidly reshaping the fashion industry. While some companies wait and see, others are taking bold steps forward. At H&M, one of the world’s largest fashion retailers, Chief Creative Officer Jörgen Andersson is exploring how AI can support creativity, most notably through the creation of digital twins. In this...

Retail

Hyper-personalised and tech-centric: Gen Z seek experiences beyond retail in stores

A new report by American Express has unveiled what British high streets may look like when adapting to the expectations of the Gen Z consumer group over the next 25 years. According to the data, much of this demographic – shoppers up to 28 years old – are seeking out features beyond retail from stores, expressing a desire for social hubs in...

Business

AI is redefining product discovery and turning the product page into fashion’s new front door

Retailers must make their product data “speak human” “[To feed AI systems effectively] retailers must make their product data speak human,” Annie Haas, Chief Delivery Officer at Stylitics, said at Alvanon’s Tech Fest 2025 panel ‘Retail Rewired: AI, Data, and the Customer Experience’ that took place last week. Stylitics is a New York based...

Retail

Customers will soon be able to shop Walmart products via ChatGPT

US retail giant Walmart has announced a new partnership with OpenAI, through which it will soon make its products available to shop via AI-driven chatbot, ChatGPT. The move is already being hailed by Walmart executives as a next step in e-commerce, shifting from a static to dynamic experience. “For many years now, e-commerce shopping experiences...

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Business

Zalando introduces AI-driven discovery feed in 16 more countries

Berlin-based online retailer Zalando SE is expanding its AI-driven discovery feed to 16 additional markets. The e-commerce company also announced the introduction of new public customer profiles in all its active countries in a press release on Wednesday. The personalised feed presents users with clothing, brands and content that align with...