AI news and archive

Hong Kong's luxury department store Lane Crawford launches AI stylist

AiDLab is collaborating with iconic Hong Kong luxury department store Lane Crawford, fashion innovator Calvin Wong, CEO and Centre Director of AiDLab and Endowed Professor in Fashion at The Hong Kong Polytechnic University (PolyU), announced today on LinkedIn. AiDLab, which stands for the Laboratory for Artificial Intelligence in Design, is a...

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Business

AI agents will be our shopping guides by 2026, and Gen Z is already there

Picture this: you want a pair of Balenciaga black boots. You open Google and type “Balenciaga boots black”, and begin the routine: endless results, tabs, filters, sizes, prices… scroll, compare, doubt, repeat. This is what shopping experience has become: product choice explodes, while consumer attention collapses. Searches feel time-consuming,...

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Business|Interview

AI in fashion: How Playar uses XR and AI for immersive experiences and storyliving

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. For the ‘AI in Fashion’ series, FashionUnited speaks with Justin-Caine Cavanas, XR and AI lead at Playar, a company specialising in immersive experiences. 1. Who are you and what do you do? I am...

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Business

Future Snoops: “AI can become one of the most powerful sustainability tools we have”

“The future isn’t predetermined. The impact of AI depends entirely on how we choose to use it. If we’re intentional, if we design responsibly and act with purpose, AI can become one of the most powerful drivers of sustainability in the decade ahead,” said Emma Grace Bailey, director of sustainability at Future Snoops (FS), during the trend...

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Business|Opinion

What AI experts and enthusiasts expect for fashion and retail in 2026

2026 is approaching fast. FashionUnited asks six AI experts what they expect from artificial intelligence in fashion and retail: 2026 AI Predictions for Fashion and Retail: FashionUnited’s Expert Outlook 1. Carmen Martínez Ferrer, senior data analyst at Farfetch and founder of @thedatafashionbrief As Senior Data Analyst at luxury webshop...

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Business|Interview

AI in Fashion: How Hunkemöller uses AI for customer insight, price optimisation and store clustering

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. In this edition of the AI in Fashion series, FashionUnited speaks with Gordon Smit, the technology director of Dutch lingerie company Hunkemöller. 1. How do you view AI and what does Hunkemöller use it...

Fashion

Google launches virtual apparel try-on tool in the UK and India

Technology giant Google has rolled out its virtual try-on tool for apparel in the UK and India, ahead of the festive season, which allows online shoppers to see how clothing would look on them by simply uploading a photo. The tool, which is already available in the US, allows users to try on tops, bottoms, dresses, jackets and even shoes across...

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Business

Chinese smart glasses firms eye overseas conquest

In China, AI glasses let the wearer pay in shops with just a glance at a QR code and a voice command, as a growing number of companies look to conquer both growing domestic and overseas markets. Interest in smart eyewear is soaring worldwide after more than a decade of stalled promise, with advances in artificial intelligence sparking a fresh...

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Business

AI, AI, who is the most stylish in the land?

Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...

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Fashion

Topshop to headline world’s first AI-driven catwalk showcase

British fashion brand Topshop is continuing its revival by headlining the world’s first AI-driven, immersive, shoppable catwalk experience by THG Studios, the creative marketing agency from e-commerce solutions provider THG Ingenuity. The fashion event will take place on February 26, 2026, in collaboration with headline sponsor, PayPal and...

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Retail

Tech for Retail Awards 2025: Innovations revolutionising the shopping experience

At the 'Tech for Retail 2025' trade fair in Paris, Albatross, Neuralk, POWER.xyz, and Dealt were recognised for their technological innovations. The start-ups impressed with real-time AI, predictive analytics, generative 3D content and home-related services. These solutions are designed to make retail more efficient, personalised, and...

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Business

How resilient supply chains will define fashion’s winners in 2026

For years, fashion and apparel brands have measured supply-chain performance by two metrics: speed and cost. But as we head into 2026, the brands that outperform won’t be the fastest or the cheapest. They’ll be the ones built to absorb whatever comes next. As one of my favorite quotes from Rocky Balboa puts it: “It’s not about how hard you hit....