AI news and archive

AI is redefining product discovery and turning the product page into fashion’s new front door

Retailers must make their product data “speak human” “[To feed AI systems effectively] retailers must make their product data speak human,” Annie Haas, Chief Delivery Officer at Stylitics, said at Alvanon’s Tech Fest 2025 panel ‘Retail Rewired: AI, Data, and the Customer Experience’ that took place last week. Stylitics is a New York based...

Retail

Customers will soon be able to shop Walmart products via ChatGPT

US retail giant Walmart has announced a new partnership with OpenAI, through which it will soon make its products available to shop via AI-driven chatbot, ChatGPT. The move is already being hailed by Walmart executives as a next step in e-commerce, shifting from a static to dynamic experience. “For many years now, e-commerce shopping experiences...

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Business

Zalando introduces AI-driven discovery feed in 16 more countries

Berlin-based online retailer Zalando SE is expanding its AI-driven discovery feed to 16 additional markets. The e-commerce company also announced the introduction of new public customer profiles in all its active countries in a press release on Wednesday. The personalised feed presents users with clothing, brands and content that align with...

Business

Hun Kim, creative director at Karl Lagerfeld: “AI is no longer an experiment, it’s a necessity”

Redesigning the workflow “When I first began as a designer, the process was always the same,” Hun Kim, creative director at Karl Lagerfeld, explained during his talk at the online Alvanon 3D Tech Fest last week, where he shared how Karl Lagerfeld has welcomed AI into its design process. “We sketched ideas, chose fabrics, made technical drawings,...

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Business

AI in fashion: How Otrium uses AI for robotics and content creation

AI is rapidly conquering the fashion industry. While one company waits, another leads the way. Outlet platform Otrium uses artificial intelligence both behind the scenes in the warehouse and at the forefront with generative AI content. Co-founder Milan Daniels explains how this makes the company faster, smarter, and more customer-focused. He...

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Business

SecondSense secures funds to make luxury resale more accessible

SecondSense, the data-driven secondhand luxury marketplace, has closed an oversubscribed 2 million US dollar institutional round, led by Outlander VC. The platform, which officially launched this summer, has become known as the authority resale price index for secondhand luxury handbags, as its technology tracks millions of data points to...

Fashion

Moncler launches new AI-powered brand digital platform

Moncler has unveiled its new brand website, redefining the online experience from a simple distribution channel to a brand platform where the product takes centre stage, supported by artificial intelligence. The new site was created to seamlessly connect storytelling, product, and service. It invites the brand's community to discover, explore,...

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New petition in the UK seeks protection for models against unauthorised use of AI

A new petition has been launched in a bid to protect models from the unauthorised use of artificial intelligence (AI). The fast-growing technology, which remains largely unregulated, has raised concerns over its potential to exploit a model by creating their likeness without their permission. Established by the British Fashion Model Agents...

Business

How Tamaris uses AI for Predictive Pricing: a conversation with 7Learnings at NRF Retail Big Show

Paris - At the NRF Retail Big Show, FashionUnited spoke with Eiko van Hettinga, Co-Founder of Berlin-based tech company 7Learnings, which provides AI-powered predictive pricing software for retailers. He explained why pricing is one of the biggest levers for profitability, how predictive pricing works in practice, and how brands like Tamaris are...

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Deloitte: Despite import tariffs, 90 percent of investors remain active in fashion and luxury

According to Deloitte’s ‘Fashion & Luxury Private Equity and Investors Survey 2025’ report, 90 percent of investors remain active in the fashion and luxury sector. This is despite eight out of ten respondents expecting import tariffs to negatively impact the market. North America (35 percent), Europe (33 percent) and Asia (29 percent) are seen...

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Business

Technology, a new strategic priority for luxury houses

Luxury houses are significantly increasing their spending on technology. This is the main finding of the fourth edition of the "Luxury and Technology" report conducted jointly by Bain & Company and the Comité Colbert. Technology, an essential strategic lever The study reveals that 85 percent of chief executive officers believe that technology is...

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Business

Ask Ralph: Ralph Lauren launches AI-powered digital stylist with Microsoft

In the US, fashion house Ralph Lauren has launched Ask Ralph, a new AI-powered styling tool within the Ralph Lauren app. The digital assistant acts as a virtual stylist. It provides users with instant, personalised outfit advice from the womenswear and menswear Polo Ralph Lauren collections through simple questions or prompts. The tool was...