AI news and archive

Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....

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Gap introduces conversational AI-driven experiences to online shopping

Gap Inc. is introducing two new technologies to its online shopping experience, each designed to “transform how customers shop” and instill confidence into their e-commerce journey. One feature, built alongside AI body data platform Bold Metrics, will see Gap embed predictive fit guidance into “AI-driven shopping flows”. With this, customers...

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Debenhams Group reportedly enacts redundancies in move to AI imagery

Debenhams Group has reportedly carried out a handful of redundancies as it expands the use of artificial intelligence (AI) across image creation. According to sources for Drapers, less than five redundancies have taken place to date within the studio department, which includes photography, hair and makeup, retouching, casting and production. The...

Fashion

Jeanologia launches AI-powered laser design tool for denim

Denim specialist Jeanologia has launched a new laser tool powered by artificial intelligence (AI) created to extract precise denim designs directly from a picture. Dubbed ‘Billy AI’, the tool intends to address the long process of translating a vintage denim garment into a laser design ready for production, reducing the time span to just...

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‘Faster than ever before’: Why Zalando is betting on AI

The Berlin-based online fashion retailer Zalando SE highlighted one topic in particular when it presented its latest annual results and future roadmap last Thursday: the use of artificial intelligence (AI) across the entire value chain. The management expects this to provide future growth drivers. It was also able to quantify specific positive...

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Zalando fully embraces AI: 90 percent of content now created by machines

During a presentation of the annual results, co-founder and co-chief executive officer Robert Gentz (CEO) stated that more than 90 percent of Zalando's content is now generated using artificial intelligence. This allows the company to produce 70 percent more content than a year ago without increasing costs, reports Emerce. AI is also changing...

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OpenAI raises 110 billion dollars in record funding round

OpenAI announced Friday a massive $110 billion funding round valuing the ChatGPT maker at $730 billion, with SoftBank, Nvidia and Amazon each making multi-billion-dollar commitments as the artificial intelligence company races to meet surging global demand. The investment round - one of the largest in Silicon Valley history - includes $30...

Fashion

‘World’s first’: Topshop and THG Studios host AI-driven shoppable catwalk

Topshop ventured into new realms this week, hosting an AI-driven shoppable catwalk via ‘Front Row AI’, an event app built by THG Ingenuity. Certified as a “world’s first”, the event transitioned the catwalk into a shoppable ecosystem, allowing users to interact with the show, try-on virtual outfits and purchase looks directly from the runway....

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Fairs

EuroShop trends: from natural wallpaper to AI-powered real-time analysis

1,800 exhibitors, 18 exhibition halls and countless innovations for the retail of tomorrow. Anyone wanting to keep track at EuroShop needs a trained eye. This is exactly what trend scout Alex Gehle and retail expert Chris Zorn from the interior design company Knoblauch offered with their expo tour, “Spotting the bold”, at the Düsseldorf trade...

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Retail Insights Report 2025: The evolution of buying in fashion retail

Fashion retail has reached a structural inflection point as the industry shifts from intuition-based buying to data-first decision-making. According to the 'Retail Insights Report 2025' by US-based B2B platform NuORDER by Lightspeed, 68 percent of senior retail leaders now rely on quantitative data as their primary forecasting tool. The study,...

Retail

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

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Archive introduces AI capabilities to optimise business operations

Resale tech provider Archive has unveiled a collection of new AI capabilities with the intention of scaling its operations and providing brands with a stronger foundation for resale. Under the umbrella ‘Archive Intelligence’, the new features address warehouse management, with the goal of optimising logistic costs and customer outcomes, and...