American Swan news and archive

American Swan looking at appointing executives across functions

Keeping its growth momentum in sight, international fashion and lifestyle brand, American Swan plans to rope in executives across major departments such as marketing, technology, merchandising, HR and finance over the next six months. A company statement says, the company aims to carry out recruitment drive at all levels right from the head to...

People

American Swan appoints Sharad Thakur as CMO

American Swan, an online fashion brand owned by The American Swan Lifestyle Company, has appointed Sharad Thakur as its Chief Marketing Officer (CMO). With over five years of experience in the fashion and lifestyle ecommerce space Thakur’s mandate is to take American Swan's online business to the next level. He will be leading all the marketing...

Fashion

American Swan to introduce youth focused collection

American Swan, a part of the Astro All Asia Networks, and a premium global fashion & lifestyle brand plans to introduce a collection for the youth with fast fashion and trend-led categories. “We already have a complete range in accessories from sunglasses, watches, belts, bags, socks, wallets, backpacks,etc. We will continue to add more styles...

Fashion

American Swan logs on to hybrid retail for growth

American Swan is a premium global fashion and lifestyle brand is the first to offer the largest range of products online. The brand is a part of Four Cross Media which is in turn backed by Astro All Asia Networks. After having launched its own e-commerce website early this year, the company is betting big on growing through a perfect combination...

Fashion

American Swan to open ‘Brand Experience Stores’

American Swan the premium global fashion & lifestyle brand, the first to offer the largest range of products online, now plans to open ‘Brand Experience Stores’ in the next few months. These will enable customers to touch and feel the products and view the collection under one roof in a physical space. As Anurag Rajpal, Director & CEO says, “We...

Apparel

American Swan debuts through e-platform

The American Swan Lifestyle Company, a dynamic fashion and apparel-led lifestyle company opened its doors to the e-tailing market with its online shopping site: AmericanSwan.com. Four cross media, global digital media conglomerate with a network of innovative businesses will invest Rs 40 crores in the venture. American Swan is the first global...