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Fairs

Spring Fair: Anthropologie buying director outlines relevance, restraint and customer connection

At this year’s ongoing Spring Fair in Birmingham, UK, visitors gathered at The Style Atelier to hear how one of fashion retail’s most distinctive chains defines relevance in the current landscape. In conversation with fashion commentator Caryn Franklin, Gill McCulloch, buying director at Anthropologie Europe, set out how the brand balances...

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Business

Pronovias partners with Anthropologie: bridal fashion reinvents itself for new generations

Pronovias is accelerating its positioning in the US market by joining the bridal division catalogue of Anthropologie, part of the Urban Outfitters group. Beyond its commercial value, the alliance highlights the profound transformation of bridal fashion in the US market. It illustrates a cultural evolution in contemporary bridalwear. New...

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