• Home
  • Tags
  • Arc’teryx

Arc’teryx news and archive

Member
Business

Arc’teryx apologises for Tibetan firework stunt after backlash

Arc’teryx, an outdoor clothing brand partially owned by Chinese firm Anta Sorts, has issued an apology after receiving backlash over a promotional event that saw the eruption of multiple fireworks in the Himalayan region of Tibet. The ‘Rising Dragon’ show involved the use of choreographed pyrotechnics and coloured smoke along the Tibetan plateau...

loading...

Featured
Fashion |Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

loading...