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Ashish launches first D2C website ahead of further expansion plans

London-based Ashish has unveiled its first-ever stand-alone brand website and direct-to-consumer channel. The launch comes on the back of the brand’s 20th anniversary year, after which it said it was the “the time to expand its online presence”. Such growth is expected to continue throughout 2025. The website, curated by the brand’s namesake...

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Fashion |In Pictures Featured

Bluebella unveils lingerie collaboration with Ashish

Lingerie brand Bluebella have collaborated with London-based demi-couture designer Ashish on a limited-edition collection. The collaboration merges both brand’s ethos “to create keepsake pieces,” and combines Ashish’s high-octane glamour and tongue-in-cheek messages with Bluebella’s youthful and spirited direction. The capsule collection,...

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