Avon news and archive

Avon parent company files for bankruptcy

Avon Products Inc. (API), the parent company of beauty brand Avon and a holding company linked to Natura &Co, has filed for voluntary Chapter 11 proceedings in the US Bankruptcy Court. The US-based operation noted that it had not sold products in the US since it divested its North America business in 2016, but it remains the holding company of...

Business

Natura &Co continues mulling possible Avon separation as revenue dips

Brazilian beauty group Natura &Co has confirmed that it is mulling a possible separation with its subsidiary, Avon International, which saw its revenue slip in the first quarter of 2024. In a statement included in the group’s financial report, Fábio Barbosa, group CEO of Natura &Co, said: “Avon International had another challenging quarter with...

Business|Beauty

Natura & Co. exploring separation of beauty brands

Brazilian beauty company Natura & Co., which recently sold The Body Shop and Aesop, is mulling a possible separation of Natura &Co Latam and Avon to support the group’s strategy to simplify operations and strengthen brand autonomy. In a statement to its board of directors, the Brazilian company said a separation of Natura &Co Latam and Avon into...

Fashion

Beauty giant Avon criticised for links to Russia

Beauty giant Avon is facing criticism for maintaining business ties with Russia amid the ongoing conflict in Ukraine. Despite an earlier announcement about halting investments and suspending exports from Russia, Avon continues to recruit sales agents and operate a substantial production plant in the Moscow region, reported the BBC. Avon's parent...

Business

Avon names company veteran Kristof Neirynck CEO

Beauty giant Avon has announced that its current chief marketing officer and managing director for Western Europe, Kristof Neirynck, is to become chief executive officer. Neirynck, who has been with the company for 25 years, will succeed Angela Cretu, who will remain at the company to support and contribute to Avon as an advisor. During her time...

Business|Beauty

Avon starts its journey to becoming Leaping Bunny approved

Global cosmetics company Avon is partnering with Cruelty Free International to start the process of becoming Leaping Bunny approved, underling its 30-year commitment to animal welfare. Cruelty Free International’s Leaping Bunny programme is the globally recognised gold standard for cruelty-free products, with requirements that go above and...

Business

Avon to implement virtual try-on shopping experience via Perfect Corp.

Avon is set to launch a virtual try-on online (VTO) shopping experience in nine of its initial markets, including the UK, through a collaboration with artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech provider, Perfect Corp. The feature will allow Avon shoppers to try on around 400 makeup products, from lips, eyes...

Retail

Beauty brand Avon now launches lingerie in India

Avon has launched its lingerie range in India. The brand sees India as a huge potential market for the innerwear with consumers more receptive to international trends and brands. The target group is working women 28 to 40 years. Avon caters to the premium segment in the lingerie market. Avon is looking at innerwear becoming an integral part of...