BCBG news and archive

G-III and JS to develop BCBG family of brands

Marquee Brands, the parent company of global fashion house, BCBG, has announced new strategic partnerships with G-III Apparel Group to propel growth at its iconic brands – BCBG and BCBG Generation and JS International (JS) to reinvigorate BCBGMaxazria. The company said in a release that these partnerships will commence with each brand’s 2025...

Fashion

BCBGMaxAzria collaborates with stylist Maeve Reilly

Contemporary luxury fashion house BCBGMaxAzria has unveiled an evening wear collection in collaboration with celebrity stylist Maeve Reilly, who works with stars including Megan Fox, Hailey Bieber, and Ciara. The BCBGMaxAzria x Maeve Reilly collection has been co-designed by BCBG group creative director Albino Riganello and the celebrity stylist...

People

Max Azria, Founder of BCBG, dead at 70

Max Azria, the Tunisian designer behind BCBG Max Azria and CEO of the conglomerate of the same name, has died in Houston, Texas. The designer died from lung cancer, according to WWD who first reported the news. Before creating the renowned label BCBG—which stands for Bon Chic, Bon Genre—in 1991, Azria moved to Los Angeles in 1983 and opened a...

Apparel

Reliance Brands brings BCBG Max Azria to India

Aiming to expand its international brand portfolio, Reliance Brands, has signed a long-term franchise agreement with American fashion house BCBG Max Azria. The label is known for dressing up scores of Hollywood A-listers like Angelina Jolie and Halle Berry. BCBG will be the first women's only apparel brand in Reliance's portfolio, which includes...