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Retail

Black Friday 2024: What lessons does it offer for the Christmas campaign?

After the intense Black Friday, a date that has evolved to become a key thermometer for measuring consumer confidence and a turning point in retail sales, companies are preparing for a crucial stage of evaluation and adjustment. Historically associated with the transition from "red numbers" (losses) to "black numbers" (profits), this strategic...

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Business|Opinion Featured

Is ‘Black Friday’ still relevant?

Black Friday has finally arrived, but I’ve already had enough. Since last week, I've been inundated with newsletters full of offers, and while clearing out my inbox, I've wondered whether in a time of climate crisis, with the EU aiming for a circular economy by 2050 and enacting new laws to further enforce sustainability, a bargain fest that...

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