Bluebell Group news and archive

Manolo Blahnik teams up with Bluebell Group for Hong Kong expansion

Manolo Blahnik Group has expanded its existing partnership with luxury brand operator Bluebell Group, forming a joint venture dedicated to the Hong Kong market. This latest agreement by the duo, which currently operate partnerships in Asia regions like Japan, Malaysia and Singapore, looks to further support the brand’s wider strategic growth...

Business

LeSportsac steps into Australia through Bluebell deal

American label LeSportsac has entered into the Australian market with the launch of its first pop-up in the region, initiated through an ongoing partnership with Asia-based brand operator, Bluebell Group. The opening builds on the continued relationship between the two companies, and comes on the back of recent activity by LeSportsac in...

Retail

Ba&sh partners with Bluebell Group to open Singapore flagship

Parisian womenswear brand Ba&sh has announced that it has partnered with Asian brand operator Bluebell Group in opening its first flagship store in Singapore. Located in the country’s Marina Bay Sands, the store builds on the brand’s efforts to bolster its presence in the Asia-Pacific region, where it is hoping to connect with fashion...

Business

Wandler strikes partnership with Bluebell Group for Japanese market

Accessories and leather goods label Wandler has established a new partnership with Bluebell Group as it looks to secure a presence in the Japanese market. The Dutch brand, which said the collaboration was “significant for both parties”, will gain access to Bluebell’s market expertise in the region from November. Through the agreement, the luxury...

Business

Bluebell Group names new appointments to exec team

Asian distribution giant Bluebell Group has announced the appointments of two new executives as it continues on a path of growth towards the goal of strengthening its position in the region’s retail market. Taking on the newly created role of group chief commercial officer will be Sharmila Murat, who has been tasked with shaping and executing...

Fashion

Bluebell Group releases "2023 Asia Lifestyle Consumer Profile"

Bluebell Group, an Asian brand distributor and operator, has released the third volume of its "Asia Lifestyle Consumer Profile". The study, based on a survey of 1,765 premium lifestyle consumers across six markets, provides insights into evolving sentiments and trends in premium and luxury segments such as fashion, accessories, beauty, and...

BusinessFeatured

K-Way partners with Bluebell Group to launch in Hong Kong

French outerwear brand K-Way is launching in the Hong Kong market in partnership with the Bluebell Group as part of its global expansion plans. K-Way, known for its windbreaker, lifestyle fashion and sportswear, will be launching its products to Hong Kong consumers with a local website, online k-way.com.hk, before opening a physical store in...

Business

Brunello Cucinelli partners with Bluebell in Taiwan

Bluebell Group, which has been successfully breaking luxury brands into the Asian market since 1954, has expanded its partnership with Italian brand Brunello Cucinelli to manage its operations in Taiwan. The move follows the successful joint venture in Singapore and will allow Brunello Cucinelli to grow its brand presence in the country and in...