Boss news and archive

Boss named fashion partner for Tottenham Hotspur

German fashion brand Boss, part of the Hugo Boss group, is strengthening its connection to sport after being named the official fashion partner of Premier League football club Tottenham Hotspur for the 2025/26 season. The deal will see Boss dressing both the first team squad and coaching staff in Boss looks for selected games and “special...

People

Frasers Group CEO appointed to Hugo Boss board

Michael Murray, the chief executive officer of Frasers Group, has joined the board of Hugo Boss. His election reaffirms the British retail giant’s commitment to the German brand, for which it currently holds a 19.2 percent stake. Murray’s appointment was confirmed in Hugo Boss’ Annual General Meeting, during which it was also announced that...

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Business

Difficult market conditions: Hugo Boss reports decline in sales and profit in first quarter

The Metzingen-based fashion group Hugo Boss AG felt the impact of the current adverse market conditions in the first quarter of the 2025 financial year. On Tuesday, the company announced declines in sales and earnings. However, the clothing supplier maintained its annual forecasts. “Following a successful final quarter in 2024, our business...

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Business

Despite record sales, Hugo Boss annual profit drops 17 percent

German fashion group Hugo Boss AG achieved record sales in fiscal year 2024. However, profits fell significantly short of the previous year's level, according to the company's annual report released on Thursday. Annual sales increase by 3 percent Group sales reached 4.31 billion euros last year, a 3 percent increase compared to 2023, marking the...

Culture

Boss appointed presenting partner of new Art Basel Awards

German fashion brand Boss has been named the presenting partner of the Art Basel Awards, a new initiative designed to recognise the broad impact of certain practices and contributions to art. Through the partnership, Boss said that it aims to “recognise those driving the future of art through their creativity, vision and the strength of the...

People

Gap, HeyDude and Tom Ford: Brand ambassadors on the move this week

It was a busy week for brands and their respective ambassadors, many of whom were selected for their connections to a younger generation of potential shoppers, a group brands are continuously trying to align with. Here are some of the biggest collaborations of the week, some ringing in the launch of the all important autumn campaigns. HeyDude...

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Business

Weak consumer demand impacts Hugo Boss results

In the second quarter of 2024, Hugo Boss sales reached 1,015 million euros, representing a decline of 1 percent, both currency adjusted and in group currency. As announced on July 15, operating profit (EBIT) decreased by 42 percent to 70 million euros in the second quarter, reflecting lower revenues and higher operating expenses. The company...

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Business

Hugo Boss lowers full year outlook after challenging Q2

Hugo Boss sales decreased 1 percent currency-adjusted to 1,015 million euros in the second quarter. The company attributed the decline to challenging macroeconomic and geopolitical conditions weighing on global consumer demand. Lowering its full-year outlook, the company said it expects sales of around 4.20 billion euros to 4.35 billion euros,...

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Business

Hugo Boss reports sales and profit growth

In the first quarter of 2024, Hugo Boss sales amounted to 1,014 million euros, an increase of 6 percent currency adjusted, with revenue improvements across both brands, all regions, and all distribution channels. In group currency, revenues expanded by 5 percent. The company said in a release that EBIT grew by 6 percent to 69 million euros,...

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Fashion |In Pictures

Naomi Campbell drops travel capsule with Boss

German fashion brand Boss has unveiled a travel capsule collection designed “in close” collaboration with supermodel Naomi Campbell as it looks to accelerate growth in womenswear. The Naomi x Boss collection launches today, February 15, and has been designed to target the contemporary, sophisticated traveller with a line of “laid-back”...

Fashion |In Pictures

Boss unveils Super Bowl collection with NFL

German fashion brand Boss has unveiled a limited-edition exclusive collection with the National Football League (NFL) celebrating the “spirit and excitement” of the Super Bowl LVIII, which takes place in Las Vegas on February 11. The seven-piece gender-neutral capsule collection features a softly padded piqué jacket, T-shirts in stretch jersey,...

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Business

Hugo Boss steps into equestrian apparel

Hugo Boss is preparing to enter the equestrian apparel ring with a new Boss line to be launched by September 15. The Boss Equestrian collection has been designed, produced and distributed by Bold Equestrian Ltd, and offers a mix of lifestyle fashion for both men and women. A select range of horse accessories will complete the line, also donning...