Boss news and archive

Gap, HeyDude and Tom Ford: Brand ambassadors on the move this week

It was a busy week for brands and their respective ambassadors, many of whom were selected for their connections to a younger generation of potential shoppers, a group brands are continuously trying to align with. Here are some of the biggest collaborations of the week, some ringing in the launch of the all important autumn campaigns. HeyDude...

BusinessFeatured

Weak consumer demand impacts Hugo Boss results

In the second quarter of 2024, Hugo Boss sales reached 1,015 million euros, representing a decline of 1 percent, both currency adjusted and in group currency. As announced on July 15, operating profit (EBIT) decreased by 42 percent to 70 million euros in the second quarter, reflecting lower revenues and higher operating expenses. The company...

BusinessFeatured

Hugo Boss lowers full year outlook after challenging Q2

Hugo Boss sales decreased 1 percent currency-adjusted to 1,015 million euros in the second quarter. The company attributed the decline to challenging macroeconomic and geopolitical conditions weighing on global consumer demand. Lowering its full-year outlook, the company said it expects sales of around 4.20 billion euros to 4.35 billion euros,...

BusinessFeatured

Hugo Boss reports sales and profit growth

In the first quarter of 2024, Hugo Boss sales amounted to 1,014 million euros, an increase of 6 percent currency adjusted, with revenue improvements across both brands, all regions, and all distribution channels. In group currency, revenues expanded by 5 percent. The company said in a release that EBIT grew by 6 percent to 69 million euros,...

Fashion |In Pictures Featured

Naomi Campbell drops travel capsule with Boss

German fashion brand Boss has unveiled a travel capsule collection designed “in close” collaboration with supermodel Naomi Campbell as it looks to accelerate growth in womenswear. The Naomi x Boss collection launches today, February 15, and has been designed to target the contemporary, sophisticated traveller with a line of “laid-back”...

Fashion |In Pictures

Boss unveils Super Bowl collection with NFL

German fashion brand Boss has unveiled a limited-edition exclusive collection with the National Football League (NFL) celebrating the “spirit and excitement” of the Super Bowl LVIII, which takes place in Las Vegas on February 11. The seven-piece gender-neutral capsule collection features a softly padded piqué jacket, T-shirts in stretch jersey,...

Business

Hugo Boss steps into equestrian apparel

Hugo Boss is preparing to enter the equestrian apparel ring with a new Boss line to be launched by September 15. The Boss Equestrian collection has been designed, produced and distributed by Bold Equestrian Ltd, and offers a mix of lifestyle fashion for both men and women. A select range of horse accessories will complete the line, also donning...

Retail

Boss unveils elevated experience in upsized Liverpool store

German fashion brand Boss has revealed a “new-look space” in an upsized store on Liverpool One’s Paradise Street. The label had opted to strategically relocate and significantly upsize last year, in what real estate firm Grosvenor said was one of its best-performing locations. The move signals a 130 percent upsize in total trading area, with a...

Fashion

Boss names Fernando Alonso as new brand ambassador

German fashion brand Boss continues its push in Formula 1 after signing Aston Martin Formula 1 driver Fernando Alonso as its new brand ambassador. The move comes after Boss signed a long-term partnership with the Aston Martin team to become its official fashion partner in June 2022, developing looks, formal apparel, and high-performance team and...

Fashion

Asics launches limited edition trainers with Boss

Sportswear brand Asics has unveiled its first collaboration with designer fashion label Boss, a half tennis shoe, half sneaker design for Italian tennis player Matteo Berrettini. The limited-edition Gel-Resolution 9 trainers combine Asics' advanced technology designed for baseline tennis players with a fresh design inspired by Boss to offer a...

BusinessFeatured

Hugo Boss 2022 revenues cross 3 billion euros, raises dividend

Hugo Boss announced Wednesday that sales in fiscal year 2022 increased by 27 percent currency-adjusted to 3.7 billion euros. In group currency, that translated to an increase of 31 percent. The company noted that the robust performance was achieved despite high levels of macroeconomic and geopolitical uncertainty in fiscal year 2022, including...

Fashion

BOSS announces Miami "see now, buy now" show in March

German fashion retailers BOSS on Wednesday announced it will present its Spring Summer 2023 collection in Miami on 15th March. The company said the show will have a "see now, buy now" theme, allowing customers to purchase items seen on the runway in-season without having to wait months before they become available at retail. BOSS said it aims to...