Brioni news and archive

Brioni inaugurates its Nazareno Fonticoli haute couture school

Yesterday in Penne, Italy, Brioni inaugurated its School of Haute Couture Nazareno Fonticoli, named after the Italian master tailor and entrepreneur who founded Brioni with partner Gaetano Savini, and officially launched the Brioni Foundation. The school opened its doors on September 23. The students have already completed the first three weeks...

Business

Brioni reopens Nazareno Fonticoli haute couture school

Italian luxury menswear fashion house Brioni, part of the Kering Group, is reopening the Nazareno Fonticoli haute couture school in Penne, a town in the Italian province of Pescara. Originally founded in 1985, the school is named after Nazareno Fonticoli, the Italian master tailor and entrepreneur who founded Brioni with his business partner...

Fashion Featured

Milan men's fashion week loosens constraints and shows some skin

Menswear, the second largest segment in the apparel industry in terms of global sales, is poised to experience substantial revenue growth from 2022 to 2027. According to data from Statista, the market is projected to achieve an annual growth rate of 2.95 percent, with sales reaching nearly 570 billion dollars in 2023. The recent Milan men's...

Fashion

Brioni unveils capsule collection with Brad Pitt

Italian luxury menswear brand Brioni has unveiled a capsule collection with Brad Pitt, expanding its partnership with the actor who has been an ambassador for the fashion house since 2019. The BP Signature collection marks the first time Brioni has partnered with an ambassador on a capsule and has been modelled after Pitt’s personal style to...

People

Brioni appoints Medhi Benabadji as new CEO

French luxury conglomerate Kering has announced the appointment of Mehdi Benabadji as the new CEO of Italian menswear tailor Brioni, effective 1 January, 2020. His job at the brand will be to consolidate its repositioning and support its international development, Kering said in a release. He will be replacing Fabrizio Malverdi, who has decided...

Fashion

Brioni to show at Pitti Uomo

As Brioni works on making a comeback, they have decided to go back to a place where they'd long been quite popular, Pitti Uomo. The Itatlian men's tradeshow, which attracts buyers and editors from all around the globe, will be taking place from January 7 to 10. Brioni is set to show a presentation on the opening day at a yet to be announced...

People

Brioni ropes in Nina-Maria Nitsche as the new Creative Director

Kering and Brioni have announced the appointment of Nina-Maria Nitsche as the new Creative Director of Brioni, effective June 15, 2017. The company said in a statement that Nitsche will have creative responsibility of the House’s collections and image. “I am very pleased to welcome Nina-Maria Nitsche to the House of Brioni. Ever since I met her...

PeopleFeatured

Brioni’s Creative Director Justin O’Shea quits

Justin O'Shea is set to leave his role as Creative Director at Italian fashion house Brioni. His sudden departure comes mere months after he was appointed in March this year and sees the designer handing in his papers. He succeeded Brendan Mullane at Brioni and was meant to lead the fashion house shift towards the 'See Now, Buy Now' business...

People

Stefano Pilati to exit Ermenegildo Zegna

It has been a week of departures for Italy's luxury men's fashion houses: first there was suit maker Brioni, who in a statement said its creative director, Brendan Mullane, would not be renewing his contract. Next up footwear brand Berluti, who is to part ways with its creative director Alessandro Sartori. And now Stefano Pilati is exiting...

Business

Hugo Boss looking for new Indian partner

A host of global luxury brands in India are breaking off old partnerships in a bid to seek better revenues and bigger profitability. International brands such as Billionaire, Hugo Boss, ST Dupont and Brioni are some of the big names. German brand, Hugo Boss ended a 29-year-old partnership with Dubai-based BinHendi Enterprises and tied up with...

Fashion

Slowdown does not slow down India’s luxe business

While the entire industry is worried about how to recover in the New Year, the high end luxury segment is not really bothered and showing steady growth. According to luxury market players, for people, who can afford to spend on high end goods priced beyond Rs 2-3 lakh, slowdown is a petty issue, not affecting their buying habits. So while,...

Apparel

Customisation, India’s new luxury benchmark

Tailor-made, cut-to-fit suits and watches with one’s name engraved on the dial are the new benchmarks of luxury for a growing club of rich Indians who are willing to shell out about 50 per cent more and wait for almost two months to get their choice of merchandise customised. The increasing demand for such customised merchandise includes niche...