Buying news and archive

Beyond the rack: How Onefifteen’s buyer is shaping its lifestyle-driven vision in Taiwan

In the heart of Taipei’s Da’an district, the flagship store of Onefifteen exists as somewhat of a florally-infused oasis within a metropolitan backdrop. The luxury multibrand retailer sits in the foundations of a historic 1950s building, renovated to both retain its background and modernise this antiquity for a string of dedicated consumers that...

Fashion

AW25 buying guide: Functional apparel and accessories in an age of extremes

From the weather to politics: we live in an age of extremes. This is reflected in fashion, where functional apparel is becoming increasingly important. The gorpcore trend, once popular with outdoor athletes, hikers, and campers (“gorp” is an acronym for “good old raisins and peanuts”, a common trail mix snack), continues to evolve for AW25....

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Business|Interview

Joop! expects single-digit growth from AW25 buying season

Swiss fashion brand Joop! expects to grow during the buying season for its autumn/winter 2025 collection. In an interview, brand director Thorsten Stiebing discusses his expectations for the wholesale business, the industry sentiment, and which regions are performing well. The brand, founded by German designer Wolfgang Joop and now part of the...

People

Children’s fashion: discovering the job of purchasing manager (for example at Galeries Lafayette)

According to market research and consulting firm Mordor Intelligence, the global children's wear market is expected to reach 353.20 million US dollars by 2029, growing at a rate of 5.35 percent annually. A rather encouraging outlook, even if in France, children's fashion has experienced a slowdown in recent years. Between optimistic forecasts,...

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Fairs

First trade fair visit? Valuable tips for newcomers

Whether you are opening your own store, starting as a buyer in a company, or attending with colleagues, your first visit to a fashion trade show can be overwhelming. FashionUnited offers guidance for first-time attendees and provides valuable tips. Preparation Good preparation is half the battle won. Therefore, we recommend you consider the...

Fashion

Children’s FW25 buyer’s guide: Key items including outerwear, dresses and pants

Held twice a year in Florence, Italy, the Pitti Bimbo trade fair is considered to be the gold standard for the children’s clothing markets, and the trends on display there set the tone for the season. On January 22 and 23, 2025, Pitti Bimbo will mark its 100th edition with exhibitors showing their lines for fw25. Overall, from 60’s mod, 70’s...

Fashion

FW25 women’s buyer’s guide: Nine not-to-be-missed key items

The fw25 ready-to-wear collections from ‘the big four’ cities are set to kick off in New York on February 6, 2025. Looking ahead to the forthcoming season, it is becoming apparent that ‘Cocooning’ will be a key word, with cozy sweater knits and fleece-lined parkas. High necklines and long lengths for dresses and skirts look fresh. After several...

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Fashion

Zalando's premium buyer on sleek kicks, chaotic individualization and volatile weather

Fashion retailers are keeping a close watch on their sales leading to Christmas amid a sluggish consumer sentiment, at the same time many are already preparing for the AW25 buying season starting in January. What's going well at Zalando right now and what trends does the online retailer bet on for womenswear in 2025? Zalando's Commercial...

From design, supply, distribution, marketing to retail: How AI is being used in the fashion industry

Attention fashion brands and retailers: how you can use Artificial Intelligence to make your business more intelligent and/or efficient “Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their...

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Business

WGSN to launch ‘data-driven’ buying platform

Trend forecaster WGSN is set to launch a “data-driven” buying platform to help support buyers in understanding product direction, key trends and how to invest in specific styles. Covering multiple fashion categories, ‘WGSN Fashion Buying’ combines WGSN’s trend forecasting with its proprietary TrendCurve AI predictive analytics to “deliver...

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Fashion |Interview

LN-CC Buyer: Someone needs to shake up menswear

Eshaan Dhingra is a buyer for the British luxury fashion retailer LN-CC in the menswear designer and contemporary sector. In addition to the international fashion weeks, he also travelled to Berlin Fashion Week this season. In this interview, he reveals his favourite labels that showed in the German capital, SS25 trends and why he thinks...

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Business|Interview

Bestsellers, trends, and a store in Milan: Peek & Cloppenburg Düsseldorf's FW24 buying season

Much is happening at the Düsseldorf-based fashion retailer Peek & Cloppenburg. Following a reorganisation, the company has restructured its management and plans to reduce the size of some sales areas. Nevertheless, business must go on, and buyers are travelling to trade fairs and to purchasing appointments as usual. FashionUnited asked Kai...