Childrenswear news and archive

Inside Mori’s 10-year growth playbook: Physical retail, pre-school expansion and US localisation

Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...

Fairs

CIFF Kids 2.0: New approach for children’s fashion trade fair in Copenhagen

Danish children's fashion trade fair CIFF Kids is preparing for a fresh start. The trade fair will take place from August 5 to 7, 2025, at the Bella Center in Copenhagen, at the same time as CIFF and Copenhagen Fashion Week. This time, it will have a completely new set-up: CIFF Kids 2.0. With this new edition, the organisation wants to respond...

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Fashion

Serena Williams designs kidswear with Janie and Jack

Tennis star and entrepreneur Serena Williams has designed a limited-edition kidswear collection for spring 2025 with children’s fashion brand Janie and Jack, owned by Go Global Retail. The Serena Williams x Janie and Jack collection is inspired by Williams’ love of family and her bond with her daughters Olympia, 7, and Adira, 18 months, who also...

Fashion

Pink Chicken launches new brand for “everyday adventures”

Pink Chicken, the childrenswear brand known for its vibrant colours, whimsical prints, and family-focused designs, has launched a new brand dedicated to providing organic elevated essentials that bring joy to kids’ wardrobes. Coop Kids by PC promises to offer childrenswear for “everyday adventures,” with a thoughtfully curated collection that...

Fashion

Boots launches childrenswear range with Mollie King

British cosmetics and pharmaceutical retailer Boots has unveiled a new clothing collection for toddlers and young children in partnership with radio personality and singer Mollie King. The line, dubbed ‘Maybe Junior’, comes as an expansion of the existing relationship between King and Boots, which had initially launched ‘Maybe Baby’, apparel for...

Fashion |In Pictures

In Pictures: Burberry unveils childrenswear collection made of surplus fabrics

British heritage brand Burberry has unveiled a new childrenswear capsule made from surplus fabrics and yarns from prior collections. The ‘Remake’ line intends to build on the label’s efforts to incorporate more circular practices into its offering, initiatives for which have already been infused into a number of its existing products for adults....

Fairs

Pitti Bimbo to take on new format for January edition

The 100th edition of Italian childrenswear fair Pitti Bimbo will be held at the Fortezza da Basso in Florence on January 22 and 23, in what organisers emphasised was "not just a super birthday, but a new project to experience all together". A new layout for the event will be designed by architect and interior designer Ilaria Marelli, who teaches...

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Fashion

Labels to watch: ‘Happy brands’ - children’s clothing for adults

Children’s clothing is not only cute but often also funny, comfortable and puts the wearer in a good mood. No wonder then that the question arises ‘Why isn’t this available in adult sizes too?’ If you have had enough of drab adult clothes in the usual grey, black and blue tones, the three ‘happy brands’ that FashionUnited is featuring below will...

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Business

Superdry and Next partner on kidswear licence

Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...

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Business

Littlest Luxuries merges with Little Fashion House

Littlest Luxuries, a pre-loved childrenswear destination for ages 0-16 years has relaunched following a merger with childrenswear resale platform Little Fashion House. Headquartered in London, the peer-to-peer business is looking to become the leading authenticated marketplace for pre-loved designer childrenswear to provide a solution to the...

Fashion

Brochu Walker expands into childrenswear

Luxury lifestyle brand Brochu Walker has announced its first-ever foray into childrenswear to create the “ultimate mommy and me moments”. The ‘Maman et Moi’ (Mommy and Me) collection features a girl’s version of its bestselling feminine and versatile ‘Havana Dress’ for women, which the brand first introduced in 2020 and is still the cornerstone...

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Fashion |In Pictures

Gap unveils collaboration with Palace

American fashion and lifestyle retailer Gap has unveiled a new collaboration with London-based skate label Palace for adults and kids. The collection launching on March 22 is described by Gap as “an ode to the brands’ shared heritage - highlighting self-expression, individuality, and community through pieces inspired by ’90s style, skate...