Childrenswear news and archive

Mori makes second acquisition, expands accessory offering with Storksak

Mori is accelerating its expansion efforts through what is now its second acquisition in the baby and childrenswear sector. The London-based brand has snapped up baby changing bag brand Storksak and its sister label Babymel for an undisclosed sum. For Mori founder and CEO, Akin Onal, there was a “natural alignment" with Storksak and Babymel,...

Fashion

Nike and Lego partner on basketball-themed playsets and apparel

The Lego Group and the US sportswear company Nike are taking the next step in their long-standing partnership with playsets, apparel and footwear for children. The Danish toy manufacturer and Nike are launching two Lego sets. This was announced by the cooperation partners on Monday. Each set allows you to build a basketball player figure with...

Fashion

The Children’s Place to collaborate with Sanrio

The Children’s Place, Inc., the largest pure-play children’s speciality retailer in North America, has signed a multi-season collaboration with global lifestyle brand Sanrio, best known for Hello Kitty, as it looks to offer collections that resonate with both parents “and the next generation of fans”. The multi-season partnership will launch the...

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Business|Interview

Inside Mori’s 10-year growth playbook: Physical retail, pre-school expansion and US localisation

Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...

Fairs

CIFF Kids 2.0: New approach for children’s fashion trade fair in Copenhagen

Danish children's fashion trade fair CIFF Kids is preparing for a fresh start. The trade fair will take place from August 5 to 7, 2025, at the Bella Center in Copenhagen, at the same time as CIFF and Copenhagen Fashion Week. This time, it will have a completely new set-up: CIFF Kids 2.0. With this new edition, the organisation wants to respond...

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Fashion

Serena Williams designs kidswear with Janie and Jack

Tennis star and entrepreneur Serena Williams has designed a limited-edition kidswear collection for spring 2025 with children’s fashion brand Janie and Jack, owned by Go Global Retail. The Serena Williams x Janie and Jack collection is inspired by Williams’ love of family and her bond with her daughters Olympia, 7, and Adira, 18 months, who also...

Fashion

Pink Chicken launches new brand for “everyday adventures”

Pink Chicken, the childrenswear brand known for its vibrant colours, whimsical prints, and family-focused designs, has launched a new brand dedicated to providing organic elevated essentials that bring joy to kids’ wardrobes. Coop Kids by PC promises to offer childrenswear for “everyday adventures,” with a thoughtfully curated collection that...

Fashion

Boots launches childrenswear range with Mollie King

British cosmetics and pharmaceutical retailer Boots has unveiled a new clothing collection for toddlers and young children in partnership with radio personality and singer Mollie King. The line, dubbed ‘Maybe Junior’, comes as an expansion of the existing relationship between King and Boots, which had initially launched ‘Maybe Baby’, apparel for...

Fashion |In Pictures

In Pictures: Burberry unveils childrenswear collection made of surplus fabrics

British heritage brand Burberry has unveiled a new childrenswear capsule made from surplus fabrics and yarns from prior collections. The ‘Remake’ line intends to build on the label’s efforts to incorporate more circular practices into its offering, initiatives for which have already been infused into a number of its existing products for adults....

Fairs

Pitti Bimbo to take on new format for January edition

The 100th edition of Italian childrenswear fair Pitti Bimbo will be held at the Fortezza da Basso in Florence on January 22 and 23, in what organisers emphasised was "not just a super birthday, but a new project to experience all together". A new layout for the event will be designed by architect and interior designer Ilaria Marelli, who teaches...

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Fashion

Labels to watch: ‘Happy brands’ - children’s clothing for adults

Children’s clothing is not only cute but often also funny, comfortable and puts the wearer in a good mood. No wonder then that the question arises ‘Why isn’t this available in adult sizes too?’ If you have had enough of drab adult clothes in the usual grey, black and blue tones, the three ‘happy brands’ that FashionUnited is featuring below will...

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Business

Superdry and Next partner on kidswear licence

Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...