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Cosmetics news and archive

Fashion

Louis Vuitton's beauty brand has officially launched

Louis Vuitton’s move into luxury beauty has been widely anticipated after five years in the making. For fashion houses of such scale, beauty is often a natural extension, offering both a new revenue stream and a way to expand brand reach. With La Beauté, the company is extending its core themes of travel, craftsmanship and design into the...

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Business

Yves Rocher unveils new brand strategy to reconnect with its roots

Botanical beauty brand Yves Rocher is introducing a new brand strategy to offer consumers a renewed shopping experience, a new sustainable pricing policy, and a revised loyalty programme to reconnect with its roots to offer natural, responsible beauty. From August 22, Yves Rocher will launch ‘Retour Aux Sources,’ a strategy designed to forge "an...

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