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Cosmetics news and archive

Fashion |Beauty

Louis Vuitton taps Pat McGrath to lead its debut beauty line

French luxury fashion house Louis Vuitton is launching into beauty and has tapped acclaimed British make-up artist Pat McGrath as its first creative director of cosmetics. In a statement, Louis Vuitton said that ‘La Beauté Louis Vuitton’ was an “exciting venture” for the fashion house and would expand its vision “rooted in the spirit of travel...

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BusinessFeaturedMember

Yves Rocher unveils new brand strategy to reconnect with its roots

Botanical beauty brand Yves Rocher is introducing a new brand strategy to offer consumers a renewed shopping experience, a new sustainable pricing policy, and a revised loyalty programme to reconnect with its roots to offer natural, responsible beauty. From August 22, Yves Rocher will launch ‘Retour Aux Sources,’ a strategy designed to forge "an...

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