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Fashion |Beauty

Dolly Parton launches cosmetics line with Scent Beauty

Global superstar Dolly Parton has launched her own cosmetics line 'Dolly Beauty' in partnership with Scent Beauty, following the success of her fragrance brand, in a deal brokered by IMG. Dolly Beauty is available exclusively in the US via its own direct-to-consumer website, with the brand stating an in-store rollout will begin in 2025. The...

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BusinessFeatured

Yves Rocher unveils new brand strategy to reconnect with its roots

Botanical beauty brand Yves Rocher is introducing a new brand strategy to offer consumers a renewed shopping experience, a new sustainable pricing policy, and a revised loyalty programme to reconnect with its roots to offer natural, responsible beauty. From August 22, Yves Rocher will launch ‘Retour Aux Sources,’ a strategy designed to forge "an...

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