Crocs news and archive

Crocs appoints former Nike veteran as CFO

Crocs has named Patraic Reagan as its new executive vice president and chief financial officer. Reagan’s appointment comes as monetary pressures heighten for the footwear giant, which swung to a loss of 428 million dollars in the second quarter of the year. Scheduled to step into the position from September 22, Reagan will succeed Susan Healy,...

Fashion |In Pictures

Crocs signs multi-year licensing deal with the NFL

Comfort footwear brand Crocs has inked a new multi-year licensing agreement with the National Football League (NFL) to release the first-ever NFL team-inspired Crocs footwear and Jibbitz charms collection. Launching during the 2025 NFL season, the initial collection will feature products designed to “capture the passion and personality of NFL...

People

Former Crocs president takes helm of Pact

Michelle Poole, the former president of footwear giant Crocs, has been named the new brand president of Pact, a brand that follows sustainable values with the goal of improving the lives of farmers and workers. While her appointment was initially reported by WWD, Poole confirmed her new position on LinkedIn, where she said: “I’m energised to...

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Crocs share price plummets 30 percent after reporting operating loss

Footwear group Crocs, Inc. has seen its share price fall significantly after publishing its second-quarter results. The group was forced to report a swing from profit to loss. Share price subsequently fell by 30 percent on the Nasdaq compared to the previous day. Crocs, Inc. reported an operating loss of 428 million dollars on Thursday. This...

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Crocs reports operating loss of 428 million dollars

Crocs, Inc. reported a substantial decline in operating profit for the second quarter of its financial year. The company swung from a profit of 326 million dollars to a loss of 428 million dollars. This represents a decrease of 231.2 percent. In the quarterly report, Crocs, Inc. CEO, Andrew Rees, explained the figures. Due to uncertain and...

Fashion

Aries and Crocs reunite for urban-inspired collaboration

Crocs has announced a second collaboration with London-based streetwear label Aries, following the success of their 2023 partnership. The new capsule collection, launching July 23, 2025, reimagines the classic Crocs silhouette with a focus on city life and urban exploration. The Aries x Crocs Classic Clog will be released in two...

Retail

Crocs targets Asia with K-Drama and Bollywood-inspired monsoon campaign

Crocs, a global leader in casual footwear, has unveiled its latest regionally immersive campaign, designed to bring a fresh monsoon flair to its audience across seven key Southeast Asian markets. These markets include India, China, Japan, Korea, Thailand, Indonesia, and the Philippines. Commenting on the launch of the campaign, Yann Le Bozec,...

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Crocs launches return service in Europe

US footwear brand Crocs Inc. now allows customers in Europe to return worn shoes. Its take-back programme, ‘Old Crocs, New Life’, which was already established in the US, launched on Monday in Austria, France, Germany, the Netherlands, and the UK. In these countries, customers can now return their used Crocs to participating stores and outlets....

People

Terence Reilly promoted to chief brand officer at Crocs, Inc.

Crocs, Inc. has announced the promotion of Terence Reilly to executive vice president, chief brand officer, effective immediately. In this newly created role, Reilly will oversee the marketing and communications functions for both the Crocs and Heydude brands. Reilly, a seasoned brand expert, is tasked with shaping the marketing vision for both...

Fashion |In Pictures

G-Shock unveils collaboration with Crocs

Watch company Casio America, Inc., has unveiled a first-of-its-kind collaboration between its brand G-Shock and comfort footwear brand Crocs, designed to push the boundaries of self-expression and functional fashion. The G-Shock x Crocs collaboration debuts the Crocs Echo Wave silhouette in a glow-in-the-dark finish, exclusively enhanced with a...

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Crocs Q1 revenues remain flat, withdraws full-year outlook

Crocs, Inc. has announced its first-quarter 2025 financial results, surpassing expectations despite a challenging global environment. However, due to the unpredictable nature of the current global trade environment and consumer uncertainty, Crocs has decided to withdraw its full-year 2025 guidance. The company reported consolidated revenues of...

Fashion |In Pictures

Marimekko and Crocs unveil limited-edition collaboration

Global footwear brand Crocs has unveiled a limited-edition collection with Finnish fashion and lifestyle design house Marimekko, launching on April 23. The collection, which marks the first collaboration between the two brands, draws inspiration from the optimism and sense of playfulness at the core of both brands and features Marimekko’s...