Crocs news and archive

Crocs targets Asia with K-Drama and Bollywood-inspired monsoon campaign

Crocs, a global leader in casual footwear, has unveiled its latest regionally immersive campaign, designed to bring a fresh monsoon flair to its audience across seven key Southeast Asian markets. These markets include India, China, Japan, Korea, Thailand, Indonesia, and the Philippines. Commenting on the launch of the campaign, Yann Le Bozec,...

Member

Business

Crocs launches return service in Europe

US footwear brand Crocs Inc. now allows customers in Europe to return worn shoes. Its take-back programme, ‘Old Crocs, New Life’, which was already established in the US, launched on Monday in Austria, France, Germany, the Netherlands, and the UK. In these countries, customers can now return their used Crocs to participating stores and outlets....

People

Terence Reilly promoted to chief brand officer at Crocs, Inc.

Crocs, Inc. has announced the promotion of Terence Reilly to executive vice president, chief brand officer, effective immediately. In this newly created role, Reilly will oversee the marketing and communications functions for both the Crocs and Heydude brands. Reilly, a seasoned brand expert, is tasked with shaping the marketing vision for both...

Fashion |In Pictures

G-Shock unveils collaboration with Crocs

Watch company Casio America, Inc., has unveiled a first-of-its-kind collaboration between its brand G-Shock and comfort footwear brand Crocs, designed to push the boundaries of self-expression and functional fashion. The G-Shock x Crocs collaboration debuts the Crocs Echo Wave silhouette in a glow-in-the-dark finish, exclusively enhanced with a...

Member

Business

Crocs Q1 revenues remain flat, withdraws full-year outlook

Crocs, Inc. has announced its first-quarter 2025 financial results, surpassing expectations despite a challenging global environment. However, due to the unpredictable nature of the current global trade environment and consumer uncertainty, Crocs has decided to withdraw its full-year 2025 guidance. The company reported consolidated revenues of...

Fashion |In Pictures

Marimekko and Crocs unveil limited-edition collaboration

Global footwear brand Crocs has unveiled a limited-edition collection with Finnish fashion and lifestyle design house Marimekko, launching on April 23. The collection, which marks the first collaboration between the two brands, draws inspiration from the optimism and sense of playfulness at the core of both brands and features Marimekko’s...

Fashion

Crocs teaming up with Ablo to offer Jibbitz customisation

Casual footwear brand Crocs is teaming up with Ablo, the AI-powered fashion design platform, to allow consumers to design one-of-a-kind Jibbitz charms. Utilising Ablo’s platform, Crocs fans will be able to create fully custom Jibbitz charms by simply uploading a photo or by inputting a text prompt to choose from a variety of unique art styles to...

Member

Business

Fashion brands see renewed growth in China amid global recovery

Signs of recovery in China’s luxury market are becoming increasingly clear as fashion brands report encouraging results for 2024. Moncler, the Italian luxury outerwear giant, posted annual revenues of 2.7 billion euros, reflecting an 8 percent increase at constant currency compared to 2023. The Asia-Pacific region was a key driver of this...

FeaturedMember

Business

Crocs Q4 earnings surpass expectations, shares surge

Shares of casual footwear company Crocs surged over 16 percent in premarket US trading after the company beat analysts' fourth-quarter net income expectations. While adjusted net income for the quarter decreased 7 percent to 146.2 million dollars, it surpassed the 133.7 million dollars forecast, according to Bloomberg consensus estimates....

FeaturedMember

Business

Crocs reports positive Q3 but adjusts full year outlook

Consolidated third quarter revenues at Crocs were 1,062 million dollars, an increase of 1.6 percent or 2 percent on a constant currency basis. Crocs forecasts full year revenues for the Crocs brand to grow approximately 8 percent versus growth of 7 percent to 9 percent prior. Revenues for the Heydude brand are expected to be down approximately...

Fashion

Crocs to launch Pet Crocs for furry friends

Footwear brand Crocs is set to expand its product range by offering Crocs for pets. Part of the global brand’s annual Croctober celebrations, the new Pet Crocs are made from EVA foam and made for dogs of all sizes. Pet Crocs Credits: Crocs Designed in partnership with Bark, the Pet Crocs will be available next to the matching classic lined clogs...

Member

Business

Crocs faces legal dispute regarding 'false advertising' claims

A Canadian footwear brand has successfully secured a federal circuit “win” against Crocs regarding allegations that the foam shoe giant “violated federal false advertising laws with false promotional claims”. Dawgs has said that Crocs “must return to court” to answer to the aforementioned claims associated with its Croslite material, which it...