Customisation news and archive

Made-to-measure suits for men come to Austria with Sartoria Vienna

Two year ago, Fashion United portrayed The Shirt Dandy, an Austrian company that makes customised shirts for men in India. Now, founder and entrepreneur Thomas Hebenstreit has taken the next step in reshaping the made-to-measure industry and has launched a new European label, Sartoria Vienna. It is geared for the European premium market and...

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Business

Generation Alpha: How fashion players can target tomorrow’s consumers

Generation Alpha refers to individuals born from 2010 onward. As the first generation to be fully born in the 21st century, they are growing up in a world marked by rapid technological advancements, social changes, and environmental consciousness. While they do not yet earn their own money, they’re already very influential on their parents’...

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Business|Interview

How The Jacket Maker aims to redefine the leather outerwear category

Consumers today are as demanding as ever, expecting more variety, superior design and quality next to fair prices and long-term value when shopping for fashion - especially when it comes to leather goods, like outerwear, accessories and footwear. As we enter a new season, many shoppers are on the lookout for fall essentials, like a new leather...

Fashion

Nike intensifies legal battle against customisation industry

When Nike filed a lawsuit against The Shoe Surgeon last week for unauthorized sneaker customisation, it was more than a move to protect intellectual property, as the sportswear giant seeks to quash third-parties customising its products. The lawsuit is part of a broader strategy employed by Nike and other luxury brands to combat the rising tide...

Fashion |Jewellery

Astrid & Miyu launches bespoke necklace service

Astrid & Miyu, the UK’s fastest-growing jewellery brand, has launched a new bespoke necklace service to allow customers to create personalised chains. The brand’s new bespoke fine jewellery welding service ‘Story Chain,’ follows the success of welded bracelets that Astrid & Miyu launched in September 2019 and allows customers to personalise 9k...

Fashion

Explained: the distinction between weaving and embroidery

The realm of design and fabric manipulation offers diverse techniques to translate patterns onto textiles, specifically via embroidery or weaving. In an effort to delve into the nuances of these methodologies, Aspinline, a company that makes customised products and an authority in this field, gave FashionUnited an insightful perspective. Weaving...

Fashion

Zegna launches customisation tool to enhance customer experience

Italian menswear brand Zegna is looking to rewrite the consumer luxury experience with the launch of its Zegna X digital customisation tool. Zegna has been developing its digital personalisation technology Zegna X for two years to “bridge the gap between physical stores and digital channels” to allow its style advisors to serve customers on a...

Fashion

New Balance teams up with Unmade for customisable knitted shoe

Sportswear brand New Balance has teamed up with fashion software company Unmade to launch the customisable knitted trainer, the Unmade x New Balance 111 Knit. Combining Unmade’s technology with New Balance’s manufacturing heritage, the NB1 111 will be available on New Balance’s customisation platform and will be offered in six colourways and...

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Business

Fashion on demand is becoming a reality

Until now, custom-made production on an industrial scale has not been possible and thus, has been uneconomical for most fashion companies. This has since changed. Numerous international startups have been launched in recent years with exactly this idea, thanks to new technologies available today. Personalisation is a huge trend While the fashion...