David's Bridal news and archive

David’s Bridal opens new “elevated” retail concept

American retailer David’s Bridal, home to bridal, wedding and special occasions, has opened a new bridal boutique retail concept, called ‘Diamond & Pearls,’ designed to offer an “elevated, curated and personalised experience”. The new ‘Diamond & Pearls’ format is being called David’s Bridal's “store of the future,” as it aims to reimagine the...

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Cion Investment acquires David’s Bridal assets

Wedding gown and special occasion retailer David’s Bridal has closed a successful transaction with Cion Investment Corporation keeping open its 195 stores and securing the jobs of 7,000 people across the US. In a statement, Cion Investment, a business development company, said that it has invested 20 million US dollars into the new business to...

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David’s Bridal escapes closure through no-cash acquisition

Wedding gown retailer David’s Bridal has received court approval to sell its assets to Cion Investment Corp via a no-cash transaction that will allow the brand to avoid a total shutdown. The American chain filed for Chapter 11 filing status in April after its CEO James Marcum stated that the “business continues to be challenged”. It came just...

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David's Bridal files for Chapter 11 bankruptcy

After a week of speculation that David’s Bridal was on the brink of bankruptcy, America’s largest bridal retailer announced its declaration in the midst of bridal season on Monday, April 17. With recent mass layoffs of over 9,236 employees and an official press release statement, David’s Bridal’s Chapter 11 filing status is already in full...

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David's Bridal appoints new vice president of global creative and brand marketing

David's Bridal has named Bryan Dow as its new vice president of global creative and brand marketing. Dow has over 20 years of strategic creative and brand marketing experience having held multiple leadership roles at brands including OshKosh B'gosh, DSW Designer Shoe Warehouse, and Lands' End. In his new role, Dow will lead the brand and...