Demna Gvasalia news and archive

Video: How Demna will bring back Tom Ford's Gucci

Demna's husband briefly posted a photo of himself in vintage Tom Ford-era Gucci, hinting at Demna's potential creative direction for Gucci. This deleted photo sparks discussion on Gucci's struggle for identity, past creative directors, and balancing heritage with modern relevance, all while aiming to recapture the magic of the Tom Ford era.

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Fashion |In Pictures

Haute Couture AW25: Which shows will influence the fashion of seasons to come?

Among the highlights of Paris Haute Couture Week in July 2025, after Demna's final show for Balenciaga, the autumn/winter 2025/2026 Couture collections paved the way for fashion that is both artisanal and technological. Upcycling was joyfully celebrated by Glenn Martens for Maison Margiela and Germanier. Respect for nature was at the heart of...

Fashion

Demna to bow out at Balenciaga in Paris Haute Couture Week

Provocative Georgian showman Demna is to take a final bow after 10 years at Balenciaga during Paris Haute Couture Week, which begins Monday and will also feature a debut for Maison Margiela's new chief creative. Demna, known for his daring work as well as controversies during his decade-long stint at Kering-owned Balenciaga, will unveil his...

Culture|In Pictures

Retrospective: Kering celebrates Demna Gvasalia’s fashion creations for Balenciaga

The ‘Balenciaga by Demna’ exhibition was held at Kering. Open until July 9, 2025, it traced Gvasalia’s journey as creative director of Balenciaga, from 2015 to 2025. The cross-shaped installation had a religious feel. It began with a photocopy of the first email exchange between Balenciaga and Gvasalia, in which the brand stated it was not...

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Fashion |Opinion

Big names, little impact: When debuts fluctuate between hype and insignificance

Designer debuts were once a novelty, imbuing fashion weeks with a sense of excitement and newness that only the possibility of a brand’s shapeshifting identity could conjure. Nowadays, however, no fashion week goes by without at least a handful of debuts. And while they should be exciting, their sheer abundance – coupled with the fact that some...

People

Demna's story: His journey to the artistic leadership of Gucci

First the gossip in the hallways, then the rumors that spread outside the company at an ever-increasing pace, finally, the press release that launches this or that designer into the Olympus of fashion or throws out the window who, until a few months earlier, was the creative "genius" of the new millennium. But behind this media circus of...

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People

Gucci names Balenciaga’s Demna Gvasalia as creative director

Kering has found its new creative lead for Gucci. Balenciaga’s Demna, who dropped his last name Gvasalia for professional purposes in 2021, has been appointed as the Italian luxury house’s new artistic director. He will take up the post early July 2025, a press release from Kering has revealed. The group’s decision to turn to Demna leant on his...

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Fashion |Opinion

Balenciaga bets on hype with latest Hollywood show

With bags adorned with the label Erewhon, cleverly crafted as an anagram for Nowhere, Balenciaga unveiled its Fall 2024 collection in Hollywood. The inspiration behind Erewhon traces back to a British satire written in 1872 by Samuel Butler, envisioning a fictional place that challenged the prevailing norms of religion, law, and order during...

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People

Vetements co-founder Guram Gvasalia appointed creative director

Guram Gvasalia, the co-founder and CEO of Zurich-based streetwear brand Vetements, is to take on the additional position of creative director. Announcing the news on Instagram, the 40-year-old said: “Everything has its time. It is time for me to come out! From AH22/23 collection, I took over the brand and decided to step in as creative director...

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Fashion

Balenciaga spoofs the red carpet and debuts The Simpsons episode at Paris Fashion Week

Balenciaga continues to shake up the fashion week format, taking Paris by storm with a witty red carpet cum catwalk reversal for SS22 and special screening of a Simpsons episode written exclusively by Matt Groening for the Maison. Creative director Demna Gvasalia has taken giants leaps forward since the starry haute couture debut in July, with...

Fashion

Did Balenciaga erase its Instagram again?

Back in July, to announce a comeback to haute couture, Balenciaga erased the entire feed from its social media channels on Facebook, Instagram and Twitter. Two months later it seems to have done it again. At the time of writing only seven posts appear on the French luxury house’s feed, all shoppable items from its latest collection, modelled by...

Fashion

Kanye West collaborates with Demna Gvasalia on album launch spectacle

Musician and designer Kanye West has been hosting listening parties and live stream presentations for his upcoming album Donda over the past week, in his typically outlandish style. The events have been in collaboration with Balenciaga designer Demna Gvasalia, hired as the creative director. The spectacle began with an album launch show that...