Desi Belle news and archive

Kewal Kiran Clothing to open medium sized stores

Kewal Kiran Clothing will launch medium sized 2000 to 4000 sq. ft. stores for its menswear and the newly launched women’s wear brand Desi Belle. The aim is to be a one-shop destination for the fashion needs of both men and women. This necessitates medium size store formats for a better display and pleasant experience for shoppers as in smaller...

Retail

Kewal Kiran Clothing plans more medium sized stores across India

Kewal Kiran Clothing will open medium sized stores to showcase its menswear brands and the newly launched women’s wear brand Desi Belle. These stores will be 2000 to 4000 sq ft. The company is looking to emerge as a one-shop destination for the fashion needs of both men and women. This necessitates medium size store formats for a better display...

Retail

Kewal Kiran acquires women’s brand Desi Belle

Kewal Kiran Clothing has acquired women’s brand Desi Belle. This marks Kewal Kiran’s foray into the women’s wear segment. The apparel retailer will focus on Tier II and III cities and increase the number of distributors across India from 125 to 200. The company owns brands Killer Jeans, Lawman Pg3, K-Lounge, Integriti, Easies and Addiction. It...

RetailFeatured

Desi Belle unveils new collection, plans new EBOs

In the summer of 2012, fusion wear brand Desi Belle was born to bridge the gap in Indo-western space and overall women’s segment. Talking about the brand’s USP, Mangesh Nadkarni, Director, Desi Belle says, “We spend more on each piece and sell it for less than everyone else. We offer a more expensive product, at a lesser price. And if you even...

RetailFeatured

Maintaining positive growth on Desi Belle’s agenda

Women’s fusion wear brand Desi Belle is ready with its Fall/Winter range. While Sharmila Nadkarni, Founder, Desi Belle, believes that the coming season will also be a challenge in terms of business, since the market has slowed down, she believes it’s going to be another year for everybody in the industry to maintain growth as well as price...

Fashion

Brands cash in on growing popularity of fusion wear

With contemporary Indian women taking to fashion, the fusion wear segment is showing fast forward growth. With only a handful of branded players in this space, stake holders see a huge potential ahead. Fusion wear is seen as fashionable, bold yet not too western, which matches the sensibilitiesof India women. The women's wear market in India has...

Fashion

Desi Belle plans to venture into domestic retail market

Desi Belle, the fusion wear brand for women has planned to venture into direct retailing in the domestic market following an astounding growth in sales in the last two years. Started in 2012, the brand has made a mark among the niche classy, aspiring, fashionable young women aged 25 to 45 years. The brand already has retail presence in leading...

Fashion

Desi Belle plans EBOs pan India, flagship in Mumbai

With the Future Group holding 27 percent stake in the company, women’s wear brand Desi Belle from Re-Source World Exim is entering into expansion mode. The company plans to open EBOs in the next two years. “We have made a dent in this segment in the span of a year. Six months ago, we were only in Central. Now we are in Reliance Trends and soon...

Apparel

Future Lifestyle picks 27.5 percent stake in Desi Belle

With the aim of strengthening its fashion business, newly formed Future Lifestyle Fashions (FLF), under the Kishore Biyani-led Future Group, has bought 27.5 percent stake in Resource World Exim. Its engaged in women’s fashion apparel business under the brand 'Desi Belle', as per a stock market disclosure. Incorporated in 2012, Mumbai-based Desi...