E-commerce news and archive

Gap introduces conversational AI-driven experiences to online shopping

Gap Inc. is introducing two new technologies to its online shopping experience, each designed to “transform how customers shop” and instill confidence into their e-commerce journey. One feature, built alongside AI body data platform Bold Metrics, will see Gap embed predictive fit guidance into “AI-driven shopping flows”. With this, customers...

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Retail|Analysis

Bershka launches TikTok-style video feed for frictionless in-app shopping

Bershka, the youth fashion chain from the Inditex group, has integrated 'Loop' into its mobile app in Spain. This feature is a vertical feed of short videos, allowing users to discover items through dynamic content and add them to their basket without interrupting their browsing. This update speaks the same language as its consumers. They use...

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Business|Interview

Destruction ban: How Save Our Returns aims to bring returns out of the black box

Millions of returned products, increasing regulation and a rapidly growing re-commerce market are making returns management a strategic issue for the fashion industry. Ernst Lameyer, founder of Save Our Returns, explains why transparency will become mandatory, the risks associated with non-transparent processes and why professional returns...

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Business

‘Faster than ever before’: Why Zalando is betting on AI

The Berlin-based online fashion retailer Zalando SE highlighted one topic in particular when it presented its latest annual results and future roadmap last Thursday: the use of artificial intelligence (AI) across the entire value chain. The management expects this to provide future growth drivers. It was also able to quantify specific positive...

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Business

Levi’s e-commerce platform to be powered by Scayle

Enterprise commerce platform Scayle, part of Zalando SE, has announced a global partnership with American denim and apparel brand Levi’s to power its e-commerce across the US, Canada, and Europe. More than 350 online shops run on Scayle’s e-commerce software, including international brands and retailers such as British luxury department store...

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Business|Interview

Zalando's Eloisa Siclari: “We play in a different league to the Asian platforms”

Madrid – On March 12, Zalando will present its 2025 annual results and its outlook for the new 2026 financial year. Ahead of this announcement, FashionUnited interviewed Eloisa Siclari, Zalando's general manager for the entire Southern Europe region, discussing the online fashion giant's performance over the past year and its plans for evolution...

Retail

Zalando extends its resale model to kidswear

Madrid – Zalando, a leading European online platform for fashion, beauty and lifestyle, has announced the expansion of its second-hand category to include kidswear. This move strengthens the company's position in the increasingly strategic niche segment of textile revaluation and second-hand resale. Its customer community can now access a wide...

Retail

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

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Business

European fashion embraces live shopping: strategies for brands and retailers

A new battle has erupted among the leading social platforms. The prize is becoming the market leader in live shopping (LS), the real-time selling of products via video. This involves live videos on social media where interested parties can purchase products directly through a link, a product tag, or even an integrated shop within the app. For...

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Business|UPDATE

Amazon confirms reports, announcing 16,000 layoffs amidst AI & efficiency restructuring plan

Amazon has announced that it will be making 16,000 roles redundant across its global company,confirming media reports that had been circulating since last Friday. The announcement marks the second major round of layoffs made by the tech and e-commerce giant over the past four months, in line with Amazon’s broader aim to streamline its operations...

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Business

Amazon expected to cut thousands of corporate jobs

Amazon is expected to announce a second round of job cuts as early as Tuesday this week, in line with the e-commerce and tech giant’s wider restructuring efforts, which include efforts to reduce its corporate workforce by 30,000, according to US media reports. Equal to approximately 10 percent of its corporate workforce, the news comes months...

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Business

Brunello Cucinelli launches new e-commerce platform

Italian luxury brand Brunello Cucinelli has launched a new e-commerce platform underpinned by artificial intelligence (AI), which is now available in Italy, the UK, and the US, ahead of a rollout to other markets in the coming months. In a statement, the Italian brand said the new e-commerce platform is an evolution of the site...