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Amazon's foray into ultra-fast fashion will be a seismic shift in e-commerce

The e-commerce giant Amazon is poised to disrupt the ultra-fast fashion market, a sector currently dominated by Chinese powerhouses Shein and Temu. This strategic move marks Amazon's entry into a burgeoning market segment characterised by rock-bottom prices and direct-from-China shipping models. With Shein and Temu reportedly dispatching up to 1...