Fear of God news and archive

Fear of God unveils NFL fanwear collaboration

The National Football League (NFL) has signed a multi-year licensing deal with luxury streetwear brand Fear of God to create both team and NFL shield apparel, as it seeks to elevate its fanwear offering. In a statement, the NFL said the move would allow both brands to “work to bridge the worlds of sport and fashion through an American luxury...

Fashion

StockX report: Ugg, Asics and Jacquemus among fastest growing brands

Online marketplace StockX has released its latest annual report, Big Facts: Current Culture Index, in which it has outlined the “top-traded and fastest-growing brands” on its platform over the past year. It comes after the company celebrated the milestone of surpassing 50 million lifetime trades in 2023, an achievement it said had largely been...

Fashion

Jerry Lorenzo continues partnership with Adidas in upcoming Fear of God Athletics collaboration

Adidas has confirmed that its highly anticipated upcoming collaboration with Fear of God will launch in the second half of 2023. CEO Bjørn Gulden, who used to helm rival Puma before joining Adidas at the beginning of the year, confirmed the late 2023 date in a press call Friday, the Business of Fashion reports. Fear of God, a Los Angeles-based...

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Business

Fear of God comes out on top in Chinese market for 2022

Global fashion IP platform Fashion Exchange has unveiled its 2022 Fashion IP 100 alongside its white paper on China’s fashion consumption for the same period. The Fashion IP list, produced in partnership with CBNData, ranks brands on the basis of the foreign exchange evaluation system, the online consumption data of Alibaba’s platforms,...

Fashion

Fear of God and Mr Porter launch capsule collection for 'Hosted By' series

Streetwear label Fear of God and online menswear retailer Mr Porter have launched a capsule collection, as part of Mr Porter’s ‘Hosted by’ series. The result is an exclusive capsule collection that encompasses three strands of the burgeoning Fear of God empire, the retailer wrote in a blog statement. As for the collection, loungewear comes in...

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Fairs

Fear of God founder Jerry Lorenzo teams up with Innersect

Jerry Lorenzo, founder of Fear of God, has been appointed as co-curator of Innersect’s 2021 edition, running from December 10 to 12. Innersect, founded in 2017, is East Asia’s leading art, fashion and culture event and brings together an international lineup from the worlds of fashion, art, sport, lifestyle, beauty, gaming, food and music. Each...