Football news and archive

Liverpool FC names Tommy Hilfiger as official global partner

American premium fashion and lifestyle brand Tommy Hilfiger is getting into football (soccer), after being named the official global partner for English Premier League team Liverpool FC to showcase a new “modern expression of club dressing”. The move marks Tommy Hilfiger’s first football club partnership and will see the preppy American brand...

Retail

Fanatics to oversee FIFA World Cup 2026 retail

Sports platform Fanatics has confirmed that it has secured the license to manage on-site retail for the FIFA World Cup 2026. The company said it will manage the in-venue retail operations for 104 matches across 39 days throughout Canada, Mexico and the US. Alongside venue-based retail, Fanatics has further been tasked with establishing retail...

Umbro secures new licensing partners ahead of 2026 relaunch

Sportswear brand Umbro is moving closer to its 2026 relaunch. The Manchester label’s parent company, Iconix International, has announced a slew of new partnerships intended to grow its apparel offering across the US and Canada. Among them, Isaac Morris Ltd. has been named the brand’s exclusive apparel partner for the two regions, starting 2026....

Hummel becomes clothing partner of Canadian Premier League

Hummel and the Canadian Premier League (CPL) have entered into a long-term partnership. The Danish sportswear brand will become the official clothing partner of the Canadian professional football league from next year, the parties announced on Thursday via Instagram. This means that Hummel will design custom kits for each club; produce official...

People

Arnault family appoints Veuve Clicquot CEO as Paris FC's managing director

Paris - The Arnault family, majority shareholder of Paris FC via its holding company Agache, has appointed the CEO of Veuve Clicquot Ponsardin (LVMH Group), Jean-Marc Gallot, as the football club's managing director. He will take up the position from October 1. The Ligue 1 club and the holding company announced the appointment in a statement on...

Boss named fashion partner for Tottenham Hotspur

German fashion brand Boss, part of the Hugo Boss group, is strengthening its connection to sport after being named the official fashion partner of Premier League football club Tottenham Hotspur for the 2025/26 season. The deal will see Boss dressing both the first team squad and coaching staff in Boss looks for selected games and “special...

Modibodi named period-proof underwear sponsor of West Ham United Women

Leak-proof apparel and underwear brand Modibodi has been named the official back of shorts and period-proof underwear partner of West Ham United Women’s team. Described as a “groundbreaking partnership,” the move will see Modibodi becoming the first period-proof underwear brand to feature on-kit in women’s football, with its brand name appearing...

Puma remains kit supplier for Manchester City

German sportswear supplier Puma SE will continue to kit out the teams of English football club Manchester City in the coming years. Both parties announced on Tuesday that the partnership, which has existed since summer 2019, has been extended "long-term". Details of the term and financial conditions of the agreement were not disclosed. The...

Macron extends partnership with Crystal Palace Football Club

Italian sportswear manufacturer Macron has expanded its partnership with Crystal Palace Football Club. The multi-year extension builds on the duo’s ongoing relationship, first established in 2022. Macron and Palace have since worked together on creating kits that celebrate the club’s identity, including the FA Cup-winning shirt. Through the...

Chelsea FC expands partnership with Fanatics

Premier League football club Chelsea has signed a long-term extension and expansion of its partnership with digital sports platform and global leader in licensed sports merchandise Fanatics. The move follows five years of strong merchandising growth and will allow the English football club to enhance its online shopping experience for its fans,...