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Puma remains kit supplier for Manchester City

German sportswear supplier Puma SE will continue to kit out the teams of English football club Manchester City in the coming years. Both parties announced on Tuesday that the partnership, which has existed since summer 2019, has been extended "long-term". Details of the term and financial conditions of the agreement were not disclosed. The...

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Fashion |Interview

Bikkembergs relies on football trend and sneaker collab for brand revitalisation and market expansion

Bikkembergs is repositioning itself, targeting a younger generation. While this demographic may recognise the Belgian designer's name, they haven't necessarily been familiarised with his aesthetic. A strategic collaboration with the controversial Russian streetwear designer Gosha Rubchinskiy aims to not only inject new relevance into the brand...

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