Loro Piana has announced it will be continuing its partnership with Juventus Football Club for the upcoming 2022 to 2023 football season. The fashion house will be designing the official uniforms for the women’s team for the first time, as well as debuting formal suits for the men’s team. During the Union of European Football Associations (UEFA)...
8 Aug 2022
Marks & Spencer has announced that it has been selected as the official tailor of the England Senior Men’s and Women’s football teams, a partnership that will span the course of three years. It builds on the department store’s long-standing relationship with the Football Association, dating back to 2007 when it was selected as the official suit...
5 Aug 2022
Umbro is partnering with the Joe Strummer Foundation on a charity football shirt to raise funds to bring underprivileged people together through music. The partnership celebrates and supports the former Clash frontman's passion for football and features an archive-inspired JSF FC ‘Strummer United’ football shirt in red. Each shirt features an...
4 Jul 2022
The UK’s Competition Markets Authority (CMA) has announced that it has “provisionally found” that Elite Sports and JD sports may have broken competition law by illegally price-fixing select Rangers Football Club merchandise. According to the government organisation, Elite Sports and JD Sports had potentially been carrying out the...
7 Jun 2022
Sportswear brand Castore has revealed that it has signed a multi-year deal to be the principal partner of Aston Villa Football Club. The agreement will see the premium label supply kits across the club’s men’s, women’s and academy teams from the start of the 2022/23 season. Additionally, the brand will be launching exclusive Villa branded match...
31 May 2022
Nike has confirmed it has ended its long-term sponsorship deal with Russian Premier League team, Spartak Moscow. The sportswear giant has been a sponsor of the football club since 2005. The decision follows an announcement by the Union of European Football Associations (UEFA) to ban the Russian national team from its competitions amid the...
16 May 2022
Following Puma’s discontinuation of its contract with the Italian Football Federation (FIGC), competitor brand Adidas has reportedly swooped in to nab a four-year deal with the national team. The sponsorship partnership is said to be worth around 35 million euros annually, according to Reuters, and will cover men’s, women’s and esports teams. It...
10 Mar 2022
Paris-based fashion label Koché has unveiled an upcycled football collection with AC Milan and Puma during Paris Fashion Week. The six-piece limited-edition capsule collection features unused AC Milan Puma football jerseys, which have been reworked by Koché’s founder and creative director, Christelle Kocher. The result is a celebration of sport,...
2 Mar 2022
Sportswear giant Adidas has announced it has cut ties with West Ham footballer Kurt Zouma following the release of a video showing him kicking and abusing his own cat. In a statement to the press, the retailer said: “We have concluded our investigation and can confirm Kurt Zouma is no longer an Adidas contracted athlete.” A video of Zouma...
11 Feb 2022
Heritage fashion label Lyle and Scott has teamed up with sports collectable company Panini on a nostalgia inspired capsule collection. The collaboration will form two drops, consisting of four styles across four colourways, featuring Lyle and Scott’s essential items including matching sweatpants and sweatshirts, T-shirts and hoodies. All pieces...
23 Nov 2021
French fashion house Dior will provide the official wardrobe for the Paris Saint-Germain football team for the next two seasons. The partnership marks the first time that Dior has teamed up with a sports club and will see the French fashion house providing casual and formalwear for the football players, including Lionel Messi and Neymar Jr. To...
6 Sept 2021
British sportswear brand Castore, backed by tennis star Andy Murray, has signed a multi-year partnership with football side Wolves to become the club’s new on-field partner. The deal marks the sportswear brand’s first move into the football Premier League as well as the largest technical apparel partnership deal in Wolves’ history. The new...
24 May 2021
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