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Piper Sandler releases biannual Gen Z survey

Piper Sandler has released its biannual Gen Z survey of US teens. Core findings found that clothing is a number one priority for most teens, holding around 22 percent of wallet share. This is the first time since 2014 that it has claimed the top spot, surpassing food. Secondhand shopping has also gained traction, with teens allocating 8 percent...

3 Nov 2021